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Case Studies
"Billie Eilish Has Created The Most Gen-Z Fragrance", How She Did It
Crafting Eilish 2, a Fragrance Born from World-Building
By
The Desiree Team
September 11, 2023
Case Studies
How Topicals Made Flare-ups Fun
Here's how Olamide Olowe, founder of Topicals, turned skin conditions into a positive movement
By
Bibiana Obahor
September 12, 2023
Marketing
7 Effective Strategies for Building a Targeted Email List
From crafting compelling opt-in offers to leveraging social media advertising
By
The Desiree Team
August 10, 2023
Case Studies
How lifestyle brand, Ouai, Creates Meaningful Experiences
'Good hair days can lead to good days altogether' - Ouai
By
The Desiree Brand
August 17, 2023
Marketing
The Influencer Marketing Bubble
Sustainable strategy or short-term hype? Let's talk about it
By
The Desiree Team
August 15, 2023
Trends
Isn't deinfluncing still influencing?
The irony of this Tiktok trend
By
The Desiree Team
September 6, 2023
Branding
Branding Beige Flags
Traits worthy of evaluation
By
The Desiree Team
July 26, 2023
Insights
3 Ways AI Is Revolutionising Consumer Engagement
Discover how AI is transforming consumer engagement through automation, curation, and migration
By
The Desiree Team
July 3, 2023
Marketing
Market Segmentation Strategies: Driving Growth and Customer Loyalty
Examples from Net-a-porter, Summer Fridays and others
By
The Desiree Team
June 25, 2023
Insights
The Science Behind What Makes People Buy
Buyology: why we buy what we buy
By
The Desiree Team
November 16, 2023
Branding
The Optimal Process for Brand Naming
The cornerstone of a brand's recognition and recall in the minds of consumers
By
The Desiree Team
August 22, 2023
Marketing
Decoding the Marketing Strategies of Cult Brands
Insights from luxury fashion, beauty, and lifestyle Icons
By
The Desiree Team
July 27, 2023
Strategy
How Opinions, Testing, and Alternative Criteria Shape Effective Choices
The Art of Decision-Making
By
Kim Jason
September 4, 2023
Marketing
Brands with Diverse Campaigns
How real faces and real bodies are winning over real audiences
By
The Desiree Team
November 29, 2023
Insights
From Runway to Data: How Fashion and Technology Collaborate
Exploring the intersection of fashion and technology for enhanced consumer experiences
By
Amara Blake
August 7, 2023
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