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Authenticity or Appropriation? Branding African Food in a Global Market
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8 Pretty A/W Colours You’ll Fall in Love With This Season
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Seven Years In, Fenty Beauty Proves Inclusivity Is Here to Stay
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Fashion Brands Invest in IRL Experiences This Autumn
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Insights
From Runway to Data: How Fashion and Technology Collaborate
Exploring the intersection of fashion and technology for enhanced consumer experiences
By
Amara Blake
August 7, 2023
Career
What Brand Designers Need to Know Today
Unlock your full potential
By
The Desiree Team
October 9, 2023
Lifestyle
The Power of Emotions in Fashion Buying Decisions
A discussion with fashion insider, Amara Blake
By
Amara Blake
August 3, 2023
Branding
Taking a Comprehensive Approach to Branding
All branding elements are essential fragments of a broader puzzle
By
The Desiree team
August 16, 2023
Branding
Mastering the Art of Branding
Uncover the secrets of effective branding and building a vibrant brand community
By
Amara Blake
July 31, 2023
Branding
The Search for Authenticity in a World of Branding Noise
Beyond the buzzword, what really makes a brand "authentic"?
By
The Desiree Team
July 12, 2023
Editor's Picks
5 Sunscreen Brands That Get it Right
Key takeaways from Vacation Inc., Naked Sundays, and more
By
Bibiana Obahor
July 6, 2023
Marketing
The Effectiveness of Brand Partnerships, Collaborations or Confusion?
Brand partnerships can be highly effective when executed well
By
The Desiree Team
July 18, 2023
Strategy
Brand Loyalty in the Digital Age
Is Customer Retention Becoming a Thing of the Past?
By
The Desiree Team
June 30, 2023
Social Media
Are Vanity Metrics Distorting Brand Success?
The Influence of Social Media Metrics
By
The Desiree Team
August 8, 2023
Marketing
The Power of Micro-Influencers
Niche Appeal or Hidden Marketing Potential?
By
The Desiree Team
August 30, 2023
Marketing
The Role of Neuro-Marketing in Brand Strategy
Exploring the science of Consumer behaviour
By
The Desiree Team
July 24, 2023
Marketing
How Hyper-Targeting Can Lead to Filter Bubbles
The dark side of personalisation
By
The Desiree Team
July 25, 2023
Case Studies
How Selena Gomez Built a Leading Beauty Brand
There’s a lot to love about Rare Beauty, and it's not just their Liquid Blush
By
The Desiree Team
July 13, 2023
Branding
Navigating The Gender Spectrum in Branding
What's the right approach to gender representation and inclusivity
By
Luna Everhart
July 17, 2023
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