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Marketing
The Marketing Behind Clean Beauty
Analysing brand positioning in the skincare market
By
The Desiree Team
July 4, 2023
Marketing
Performance vs Brand Marketing in the Luxury Industry
Where performance meets aspiration and exclusivity
By
The Desiree Team
August 21, 2023
Visual Identity
Brands that Masterfully Embrace Colour
Unforgettable Associations, from Coca-cola Red to Tiffany Blue
By
The Desiree Team
July 11, 2023
Lifestyle
15 Must-Read Books That Have Shaped the Marketing Landscape
The Desiree team has read them all!
By
The Desiree Team
August 1, 2023
Case Studies
Elevating Ecommerce with Subtle Motion, Angle, and Scale
A standout e-commerce example from Maison Margiela
By
Emily Anderson
July 5, 2023
Trends
Branding in the Age of Cancel Culture
Navigating the controversial realm of accountability
By
The Desiree Team
August 24, 2023
Strategy
The Role of Brand Activism
Genuine social change or opportunistic marketing?
By
The Desiree Team
August 14, 2023
Branding
The Ethics of Branding: How Far is Too Far?
Unethical branding practices all brands should avoid, with examples
By
Bibiana Obahor
August 29, 2023
Trends
This is how Gen-Z is impacting Beauty
Why brands need to adapt their strategies to win the hearts of Gen-Z
By
The Desiree Team
June 30, 2023
Strategy
The Growing Importance of Emotional Branding in the Digital Landscape
Creating memorable experiences and engaging storytelling
By
The Desiree Team
August 2, 2023
Marketing
Unlocking the Secrets of Influencer Marketing
Discover how brands like Daniel Wellington revolutionised their success
By
The Desiree Team
September 27, 2023
Marketing
The Effect of UGC on Brand Perception and Engagement
User-generated content has become more influential than ever
By
The Desiree Team
July 19, 2023
Packaging
The Art of Unboxing Success, Why Packaging Matters
How packaging design influences consumer perception
By
Bibiana Obahor
July 20, 2023
Social Media
7 Ways To Create a Compelling Presence on Social Media
From likes to loyalty: leveraging social media insights for maximum impact
By
The Desiree Team
September 7, 2023
Branding
The Influence of Typography on Branding
Typography's impact on brand recognition and perception
By
The Desiree Team
August 9, 2023
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