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Authenticity or Appropriation? Branding African Food in a Global Market
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Strategy
The Science of Branding and Decoding the Customer Mind
Influence customer behaviour with powerful branding psychology.
By
The Desiree Team
July 10, 2023
Case Studies
How One Brand is Redefining Sustainable Luxury in the Beauty Industry
What every business can learn from Costa Brazil's mission-driven approach
By
The Desiree Team
June 28, 2023
Marketing
Hourglass, Exploring the Contributions of Brand Strategists and Marketers
Differentiating Brand Strategists and Marketers
By
The Desiree Team
June 26, 2023
Strategy
Why I Don't Design Without Strategy
The importance of designing with a clear strategy
By
Bibiana Obahor
June 29, 2023
Visual Identity
The Power of Perception: Going Beyond the Logo
Your brand name is for identification, and your logo is for recognition
By
The Desiree Team
June 23, 2023
Strategy
Does sustainability exist beyond luxury fashion?
Debunking the Elitism Narrative: Unraveling the Sustainability in Fashion Debate
By
The Desiree Team
June 22, 2023
Trends
Are Celebrity Brands on the Decline?
From Goop to Ivy Park: A Look at the Success and Failure of Celebrity Brands
By
The Desire Team
June 21, 2023
Case Studies
Osoi Official: Finding Style in East Asian Countries
Redefining Korean fashion with vibrant designs, sustainability, and a strong digital presence.
By
The Desiree Team
June 20, 2023
News
Bella Hadid Is Charlotte Tilbury’s New Muse
Charlotte Tilbury x Bella Hadid: A Match Made in Beauty Brand Heaven?
By
The Desiree Team
June 19, 2023
Branding
The Power of Creativity in Branding, Explained
A world where brands push creative boundaries like never before
By
The Desiree Team
June 27, 2023
Case Studies
Zena Ziora: A Fusion of Elegance, Sophistication, and Modern Style
Desiree Design crafts a visually stunning identity for luxury shoe brand.
By
The Desiree Team
June 16, 2023
Strategy
Deadpool to Daytime TV: Using Celebrity Personas to Build Your Brand
What’s the deal with using celebrities for brand personification?
By
The Desiree Team
June 15, 2023
Strategy
Balancing Profit and Purpose: Creating Brands with Impact
Strategies for achieving harmony between profit and purpose
By
The Desiree Team
June 14, 2023
Case Studies
The Limitations of Being a Unique Brand
The challenges of relying solely on brand distinctiveness in a competitive market
By
The Desiree Team
June 13, 2023
Strategy
How Brands and Customers Jointly Shape Value Creation
Brand Ownership: a shared effort
By
The Desiree Team
June 12, 2023
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