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Authenticity or Appropriation? Branding African Food in a Global Market
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8 Pretty A/W Colours You’ll Fall in Love With This Season
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This Black-Owned Brand is Bringing Style and Inclusivity to Women’s Golf
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Why Brands Owe Their Cool to Black Culture
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How Fashion Brands Can Truly Connect with Black Consumers in 2024
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Fashion Brands Invest in IRL Experiences This Autumn
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Website Design
The Best Websites Allow Users to be Lazy
Too much work: Lessons learnt from Zara’s poor usability
By
The Desiree Team
June 9, 2023
Branding
We're Crushing Over These Sustainable and Ethical Brands
These brands are leading the way. Learn why.
By
The Desiree Team
June 8, 2023
Website Design
Website prompts by example of Hailey Bieber's Rhode Skin
Little prompts every beauty brand needs on their site to stand out
By
The Desiree Team
June 7, 2023
Branding
5 Branding pills to swallow
5 things every brand owner should know
By
The Desiree Team
June 6, 2023
Strategy
How Data Guides Design
Data asks the right questions, design answers
By
The Desiree Team
June 5, 2023
Strategy
Strategy Stages Brand Success
Strategic moves to get through your brands' unknown stage
By
The Desiree Team
June 2, 2023
Case Studies
Kilentar: Translating Culture into Visuals
Combining various elements from different time periods and cultures across Africa to create elevated designs
By
Bibiana Obahor
June 1, 2023
Case Studies
Wildcard The Label: Differentiation Matters
Finding your difference as a brand, makes all the difference
By
The Desiree Team
May 31, 2023
Marketing
The Future of Marketing
From personalisation to AR, AI and automation, and all of the above
By
The Desiree Team
May 30, 2023
Art Direction
The Perfect Harmony of Impactful Visual Stories
Art directors and photographers who've perfected the perfect blend of creativity and strategy
By
The Desiree Team
May 29, 2023
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