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Why Buying a Handbag Feels Like Falling in Love
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The Unexpected TikTok Queen Who Mastered Relatability
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Sun-Kissed Cheeks and a Cucumber Crisis: TikTok’s Latest
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EYNTK about TikTok's Nara Smith
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Seven Years In, Fenty Beauty Proves Inclusivity Is Here to Stay
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Why Brands Owe Their Cool to Black Culture
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Fashion Brands Invest in IRL Experiences This Autumn
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Case Studies
Jones Road: The Minimalist Beauty Brand with Maximum Impact
A polished brand selling products for a polished look
By
Bibiana Obahor
October 12, 2023
Entrepreneurship
4 Essentials for Launching Your New Business Idea
Essential resources for entrepreneurial success: Vision, Network, Unique Idea, Passion & Persistence.
By
The Desiree Team
October 10, 2023
Social Media
Why New Social Platforms Are Hit or Miss for Beauty Brands
New social platforms offer beauty brands opportunities, but success hinges on careful strategy and adaptation
By
The Desiree Team
October 5, 2023
Click or Skip
Click or Skip: Should Your Brand Be on Pinterest?
Once known for wedding mood boards, has now become Gen Z's fashion playground and a crystal ball for brands.
By
The Desiree Team
October 11, 2023
Strategy
Solving the Growing Issue of Online Shoppers Brand Hopping
Achieve brand loyalty without negatively impacting profit margins
By
The Desiree Team
October 4, 2023
Social Media
Why Small Businesses Should Pay Attention to the Growth of TikTok Shop
The future of e-commerce is here, and it dances to the rhythm of TikTok
By
The Desiree Team
October 3, 2023
Strategy
12 Lessons on Brand Strategy
Emotions matter, community is key, and consistency builds trust.
By
Bibiana Obahor
October 2, 2023
Career
A Guide to Starting Your Career in Brand Design
The vital role of Brand Designers, their impact on diverse industries, and the power of design in promoting inclusivity and sustainability
By
The Desiree Team
September 28, 2023
Case Studies
How Jacquemus Paints the Digital Canvas with Surrealist Marketing
Surreal or so real? Navigating the world of fashion marketing.
By
Bibiana Obahor
September 26, 2023
Packaging
Halfday Iced Tea: In The Aisles Of Success
A lesson on shelf appeal
By
The Desiree Team
September 25, 2023
Editor's Picks
9 Sunglasses Brands We Love for End-of-Summer
Style, sorted come sunshine or rain
By
The Desiree Team
September 23, 2024
Case Studies
Two Things We Love About Reformation
This Cult LA brand that has dominated our Instagram feeds with its ethical choices
By
The Desiree Team
September 20, 2023
Case Studies
11 Lessons From Prada Beauty's New Launch
Prada successfully extends its legacy into the realm of beauty, serving as an inspiration for small beauty brand owners
By
The Desiree Team
September 19, 2023
Brand Insider Round-Up
The Brand Insider Round-Up: 08.09.23
We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 8, 2023
Brand Insider Round-Up
The Brand Insider Round-Up: 01.09.23
We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 1, 2023
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