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The Sentimental Farewell to the Old Logo

Reflecting on the brand’s journey, Huda Kattan shared heartfelt sentiments about the original Huda Beauty logo. "When we originally created the logo for Huda Beauty, I honestly didn’t know what the brand would eventually become. We aimed for something sentimental, something that resonated with us deeply," Kattan reminisced. While the old logo accompanied the brand through numerous milestones, the new design represents a mature, evolved Huda Beauty, ready to embrace future opportunities with excitement and anticipation.

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A Day in the Life at Huda Beauty

Kattan's return as CEO has reenergized the company's dynamic environment. Describing her typical mornings, she highlighted the joy of balancing personal moments, like dropping her daughter Nora off at school, with the bustling energy at the office. This seamless blend of personal and professional life sets the tone for Huda Beauty’s thriving and resilient team.

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Stepping Back In: The CEO’s Return

Kattan's return as CEO has been a transformative period for Huda Beauty. After stepping down in 2020, she faced challenges and doubts, realising that leaving her role was one of her biggest regrets. "Today, I want to share some important updates and the direction Huda Beauty is heading, revealing a significant shift," Kattan stated. Her candidness about overcoming imposter syndrome and restructuring the organisation underscores her commitment to guiding the brand towards a clear, ambitious vision.

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Taking a Stance and Building Resilience

Huda Beauty has never shied away from taking bold stands, such as speaking out about Palestine and Gaza. Despite the potential risks, these actions have strengthened the team’s commitment and solidarity. "Our team is small but mighty, and I’m immensely proud of them," Kattan shared, emphasising the deepened investment and loyalty within her team.

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The Rebranding Journey

The rebranding of Huda Beauty has been a meticulous and reflective process. Initially, the company hired an agency but soon decided to take the reins themselves for a more intentional and authentic approach. The new logo, a blend of boldness and approachability, emphasises the brand's name in lowercase letters, symbolising a modern, fresh look. "The new logo, with its grounded counters and sharp edges, symbolises our evolution while nodding to our roots," Kattan explained.

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Unveiling the New Packaging

The first product to feature the new logo is the revamped Easy Bake. The redesigned packaging, with its beautiful round edges and embossed details, reflects Huda Beauty’s dedication to quality and design. The brand has also listened closely to customer feedback, making practical improvements such as a redesigned cap with a stopper to prevent excess powder spillage and a soft, flexible sifter for easier use.

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Looking Ahead

Huda Kattan expressed her excitement for the brand’s future and the continued support from its loyal community. "I’m thrilled for you to try the new Easy Bake packaging, which will be available at the end of this month. We are fully committed to the new Huda Beauty, and I hope you are too," she said, encouraging fans to stay tuned for more updates and product discontinuations as part of the brand refresh.

In closing, Kattan’s message was one of gratitude and optimism. "I love you all so much. We've grown together and developed so much over the years, and I can’t wait for you to experience what’s next. Thank you for being part of this journey with us."