Ceremonia

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Sephora’s first Latina-owned hair care brand, Ceremonia, is redefining beauty norms by centering Latinx identities and cultural rituals. Founded by Babba C. Rivera, Ceremonia focuses on clean, natural ingredients that nourish hair from within. For Latinx Heritage Month, Rivera launched a campaign celebrating diverse Latinx identities.

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Inspired by cultural rituals, Ceremonia’s products like the Guava Rescue Spray and Pequi Curl Activator use powerful plants to deliver intense nutrition. Rivera emphasises the importance of scalp care with products like the Aceite de Moska Scalp Oil, promoting healthy hair growth and self-love.

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Visit Ceremonia.com

Follow: @myceremonia

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U Beauty x Tinx

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Just in time for summer, U Beauty teamed up with influencer Christina “Tinx” Najjar to launch the "Rom Com" shade of their Plasma Lip Compound. Known for her relatable charm, Tinx’s custom lip tint offers a soft pink hue with subtle shimmer, perfect for enhancing your lips.

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The Plasma Lip Compound combines the benefits of a balm, gloss, and mask, making it a versatile addition to any routine. Tinx’s collaboration also includes a limited-edition bundle with The Resurfacing Compound and The Return Eye Concentrate.

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Visit Ubeauty.com

Follow: @ubeauty

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June Shine

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JuneShine, the hard kombucha brand committed to sustainability and transparency, is making waves with its unique approach to contextual commerce through tasting rooms. Founded in San Diego, CA, JuneShine crafts its beverages with real, premium ingredients and a commitment to environmental responsibility, being completely carbon neutral and donating one percent of sales to environmental nonprofits.

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JuneShine’s tasting rooms, with locations in California and Brooklyn, NY, offer customers an immersive experience where they can sample the full product line and get a first taste of new flavours. These spaces have become community hubs, hosting events like art activations, live music, and flavour launch parties with celebrity collaborators such as Diplo and Whitney Cummings. These tasting rooms not only foster community engagement but also drive sales, with a notable uptick in wholesale orders within a 50-mile radius of each location. By providing a high-touch, in-person experience, JuneShine is bridging the gap between online and offline commerce, proving that brick-and-mortar retail still holds significant value in today’s digital age.

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Visit Juneshine.com

Follow: @juneshineco