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This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
When it comes to off-duty model style, Kendall Jenner is the blueprint. That’s why her curated edit with Adanola, the UK-based activewear brand, just makes sense. The collection features minimalist staples, including sports bras, leggings, sweats, and separates—AKA, the pieces Kendall practically lives in. With Adanola’s cult favourite quality and affordability, this collab is set to sell out fast.
Visit ADANOLA.COM
Fine jewellery, but make it sustainable. Heaven Mayhem, known for its cool yet refined aesthetic, is venturing into fine jewellery with Real Fine Studio. The collection is all about accessible luxury, featuring a tennis necklace, bracelet, and stud earrings, all crafted with sustainability in mind. Bonus: Prices start at under £200—finally, a guilt-free splurge.
Visit HEAVENMAYHEM.COM
Rhode’s latest drop is here to reshape the lip game. Blurring the lines between liner and skincare, Peptide Lip Shape is designed to enhance volume, define shape, and nourish—all in one swipe. It’s creamier than a liner, longer-lasting than a balm, and packed with active ingredients. Hailey Bieber, you’ve done it again.
Visit RHODESKIN.COM
Lexxola just made travelling with sunglasses a luxury experience. The hardbound vegan leather case fits three pairs of sunnies and comes with a soft pouch for other essentials. If you’re always on the move (or just like to switch up your shades on the daily), this case is a must.
Visit LEXXOLA.COM
Spanish streetwear brand Nude Project is making major moves. Known for its Playboy collabs and gender-neutral designs, the brand is now launching a 50-piece womenswear collection that blends street style with femininity. Think: graphic baby tees, cropped sweatshirts, cowboy-inspired denim, and form-fitting silhouettes.
To mark the occasion, Nude Project tapped Victoria de Marichalar and Belén Esteban—two Spanish icons from completely different worlds—to star in the campaign, proving that this collection is for every kind of woman.
Visit NUDE-PROJECT.COM
What started as a viral brow brand has now evolved into a full beauty powerhouse. REFY, co-founded by Jess Hunt and Jenna Meek, is expanding into skincare with a Face Cleanse and Face Sculpt moisturiser. Why now? According to Meek: “We’re always looking for the perfect prep to go alongside our makeup products... Skincare is an overwhelming space, so we wanted to simplify it—two steps, amazing ingredients, and results you can see.”
With REFY’s cult following and minimalistic aesthetic, expect these products to dominate the “clean girl” skincare routine in no time.
Visit REFYBEAUTY.COM
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
When it comes to off-duty model style, Kendall Jenner is the blueprint. That’s why her curated edit with Adanola, the UK-based activewear brand, just makes sense. The collection features minimalist staples, including sports bras, leggings, sweats, and separates—AKA, the pieces Kendall practically lives in. With Adanola’s cult favourite quality and affordability, this collab is set to sell out fast.
Visit ADANOLA.COM
Fine jewellery, but make it sustainable. Heaven Mayhem, known for its cool yet refined aesthetic, is venturing into fine jewellery with Real Fine Studio. The collection is all about accessible luxury, featuring a tennis necklace, bracelet, and stud earrings, all crafted with sustainability in mind. Bonus: Prices start at under £200—finally, a guilt-free splurge.
Visit HEAVENMAYHEM.COM
Rhode’s latest drop is here to reshape the lip game. Blurring the lines between liner and skincare, Peptide Lip Shape is designed to enhance volume, define shape, and nourish—all in one swipe. It’s creamier than a liner, longer-lasting than a balm, and packed with active ingredients. Hailey Bieber, you’ve done it again.
Visit RHODESKIN.COM
Lexxola just made travelling with sunglasses a luxury experience. The hardbound vegan leather case fits three pairs of sunnies and comes with a soft pouch for other essentials. If you’re always on the move (or just like to switch up your shades on the daily), this case is a must.
Visit LEXXOLA.COM
Spanish streetwear brand Nude Project is making major moves. Known for its Playboy collabs and gender-neutral designs, the brand is now launching a 50-piece womenswear collection that blends street style with femininity. Think: graphic baby tees, cropped sweatshirts, cowboy-inspired denim, and form-fitting silhouettes.
To mark the occasion, Nude Project tapped Victoria de Marichalar and Belén Esteban—two Spanish icons from completely different worlds—to star in the campaign, proving that this collection is for every kind of woman.
Visit NUDE-PROJECT.COM
What started as a viral brow brand has now evolved into a full beauty powerhouse. REFY, co-founded by Jess Hunt and Jenna Meek, is expanding into skincare with a Face Cleanse and Face Sculpt moisturiser. Why now? According to Meek: “We’re always looking for the perfect prep to go alongside our makeup products... Skincare is an overwhelming space, so we wanted to simplify it—two steps, amazing ingredients, and results you can see.”
With REFY’s cult following and minimalistic aesthetic, expect these products to dominate the “clean girl” skincare routine in no time.
Visit REFYBEAUTY.COM
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