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Advertising
Ikea's Fake Brand Had Us Fooled
Subtle deception, lasting impressions
By
The Desiree Team
January 29, 2024
Insights
Customer Experience in 2024: What to Expect and How to Adapt
AI, personalisation, and the new era of customer engagement
By
The Desiree Team
January 31, 2024
Social Media
Gen Z on TikTok, Everything You Need to Know
Tapping Into the trends of today's trendsetters
By
The Desiree Team
January 25, 2024
Brand Insider Round-Up
The Brand Insider Round-Up 19.01.24
We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
January 19, 2024
Insights
Burberry and More in Turmoil as Demand for Luxury Goods is Slowing
Navigating the choppy waters of high-end retail
By
Amanda Blake
January 23, 2024
Case Studies
Aesop's Luxury Playbook
Elevating everyday luxury
By
Melissa J
January 24, 2024
Lifestyle
New Products the Team Loves This January
Welcoming 2024 with must have winter essentials
By
The Desiree Team
January 22, 2024
Trends
Gen Alpha is Obsessed with Expensive Beauty, Millennial Parents to Blame
Why under 13s love Drunk Elephant and are wreaking havoc in Sephora
By
Bibiana Obahor
January 17, 2024
Insights
Brand Marketing Will Dominate in 2024: Here's Everything You Need to Know
Brand purpose and storytelling is the answer to economic outlook and challenges
By
The Desiree Team
January 16, 2024
Marketing
Skincare in the Club: Topicals Takes Influencers on Trendsetting Trip to Ghana
Ghana glows on special trip with product placement, cultural awareness and faces we love
By
The Desiree Team
January 15, 2024
Trends
Why The Modern Consumer Loves Dupes
How copycat products are winning over young shoppers
By
Bibiana Obahor
January 9, 2024
Brand Insider Round-Up
The Brand Insider Round-Up: 29.12.23
We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
December 29, 2023
Marketing
What Should Your Brand Be Doing Over Twixmas?
A guide to navigating that awkward period between XMAS and NY
By
The Desiree Team
December 22, 2023
Case Studies
Miu Miu Tops the Lyst Index, Eclipsing LOEWE, Prada
The It-Brand of 2023
By
Amaya Blake
December 20, 2023
Brand Insider Round-Up
The Brand Insider Round-Up: 16.12.23
We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
December 15, 2023
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