The Desiree Team

September 16, 2024

Social Media

Sun-Kissed Cheeks and a Cucumber Crisis: TikTok’s Latest

Not very mindful or demure

The Desiree Team

September 2, 2024

Brand Insider Round-Up

The Brand Insider Round-Up: 30.08.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.

Bibiana Obahor

August 30, 2024

Strategy

Shop Till You Drop… or Think?

Understanding shopper personality

desiree

September 11, 2024

Marketing

It’s Not Who Your Customers Are—It’s What They Do That Counts

Actions really do speak louder than words.

DESIREE

November 28, 2024

Packaging

The Hand Creams with the Most Stylish Packaging

These brands do it best

desiree

September 5, 2024

Brand Insider Round-Up

The Brand Insider Round-Up: 23.08.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of

Bibiana Obahor

August 23, 2024

Branding

Why Buying a Handbag Feels Like Falling in Love

and other unexpected truths about our favourite brands

Amaya Blake

September 12, 2024

Branding

Why My Beauty Routine Needed a Serious Edit

When it comes to beauty, less really is more

Melissa Jasmine

September 3, 2024

Strategy

Why We’re Drawn to the People Behind the Brands

A little oversharing never hurt

Bibiana Obahor

September 4, 2024

Branding Diaries

Building British Nigerian Brand Anike Label with founder, Precious Adesina

Bold prints, big dreams

Bibiana Obahor

August 21, 2024

Strategy

Why the Same White Tee Can Cost You £7.99 or £390

You’re paying for more than just fabric

Bibiana Obahor

August 29, 2024

Brand Insider Round-Up

The Brand Insider Round-Up: 16.08.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.

Bibiana Obahor

August 16, 2024

Case Studies

The Cool Girl Brand Turning to Its Employees for Content

Move over UGC, EGC is in

Bibiana Obahor

August 19, 2024

Social Media

EYNTK about TikTok's Nara Smith

From kitchen counter to fashion's favourite

The Desiree Team

August 14, 2024

Cool Colour Combinations for Spring 2025

PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts

18 Branding Moments I Absolutely Love Right Now

Topicals Figured Out What Every Other Beauty Brand is Still Trying To

Recent Brand Moments We Can’t Stop Thinking About

How Gen Z’s Shopping Habits Have Changed Marketing Forever

Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

Sephora's Top-Selling Brand Doesn't Even Sell Makeup

Eadem Proves That Good Design Is Good Business

What’s Happening at the Intersection of Fashion and Tech?

Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

The Highs, The Lows, and The Future of Luxury Fashion.

March Editor’s Letter

NikeSKIMS: Could Kim K be the New Michael Jordan?

How To Bring A Brand To Life From 11 Cool Designers In The Know

The Unexpected TikTok Queen Who Mastered Relatability

Sun-Kissed Cheeks and a Cucumber Crisis: TikTok’s Latest

The Brand Insider Round-Up: 30.08.24

Shop Till You Drop… or Think?

It’s Not Who Your Customers Are—It’s What They Do That Counts

The Hand Creams with the Most Stylish Packaging

The Brand Insider Round-Up: 23.08.24

Why Buying a Handbag Feels Like Falling in Love

Why My Beauty Routine Needed a Serious Edit

Why We’re Drawn to the People Behind the Brands

Building British Nigerian Brand Anike Label with founder, Precious Adesina

Why the Same White Tee Can Cost You £7.99 or £390

The Brand Insider Round-Up: 16.08.24

The Cool Girl Brand Turning to Its Employees for Content

EYNTK about TikTok's Nara Smith