THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Surprise! These Celebrities Have Brands You Probably Haven't Heard Of

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3 Moodboards to Inspire Your 2024 Holiday Campaigns

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5 Chic Alternatives to Replace Classic Red This Holiday Season

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5 Unique Holiday Marketing Ideas That Work

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10 Black Friday Copy Ideas for Fashion and Beauty Brands

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The Unexpected TikTok Queen Who Mastered Relatability

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How Marc Jacobs Won Over Gen Z on TikTok

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Frankies Bikinis Sells Knitwear, and Somehow It Makes Perfect Sense

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The Black-Owned Brand Behind Fashion’s Most Coveted Summer Dress

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How Great Brands Keep People Coming Back

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The Growing Gap Between Influencers and Creators

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How Fashion Brands Can Truly Connect with Black Consumers in 2024

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Influencers Are Flocking to Newsletters for Creative Freedom and Income

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Longer Skirts, Muted Tones: What Fashion’s Mood Says About the Economy

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10 Denim Brands to Bookmark for Later

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News

Weekly Musings: 01.07.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
July 1, 2024
News

Weekly Musings: 24.06.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
June 24, 2024
News

Weekly Musings: 17.06.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
June 17, 2024
News

Weekly Musings: 22.04.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
April 22, 2024
Branding Diaries

Building a Brand with Justine Kwezi, Founder of KWEZI

Fashion to evoke feeling
By
Melissa Jasmine
July 24, 2024
Case Studies

How Fara Homidi Beauty is Setting New Standards in Luxury Cosmetics

Redefining beauty, one compact at a time
By
The Desiree Team
July 18, 2024
Career

What To Do When You're Bored at Work

When the monotony hits, here's your guide to navigating the creative slump
By
The Desiree Team
July 16, 2024
Trends

The Latest Trends in Branding

The top stories making waves this week
By
The Desiree Team
July 9, 2024
Case Studies

Amina Muaddi: The Cinderella Story of Modern Fashion

Revolutionising heels, one step at a time
By
Amaya Blake
July 8, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 05.07.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of
By
Bibiana Obahor
July 5, 2024
Lifestyle

Staying Creative When Working From Home

Mastering the Home Office
By
The Desiree Team
July 4, 2024
Case Studies

This Brand Perfected Basics, Here's How

Why we're all obsessed with Adanola
By
Bibiana Obahor
July 3, 2024
Social Media

4 Tips for Building Your Brand on Social Media

Unfortunately, it's more than just posting regularly
By
Melissa Jasmine
July 2, 2024
Advertising

The Importance of Content in Advertising for Meta Ads in 2024

Is content is the backbone of Meta Ad success? Yes.
By
The Desiree Team
July 1, 2024
Insights

Miu Miu, Gucci, and Bottega Blend Tradition and Trendsetting to Navigate the Luxury Landscape

By
Amaya Blake
June 24, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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