THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
Brand Insider Logo
BRANDING
ALL BRANDING
Branding Diaries
Visual Identity
Art Direction
Packaging
Website Design
Branding

Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

Branding

23 Branding Details I’m Quietly Obsessed With

Branding

Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

MARKETING
ALL MARKETING
Click or Skip
Advertising
Social Media
Marketing

30 Stars, 5,000 Stores and One Very Expensive Question: Can Nike Buy Its Swagger Back?

Marketing

Why Beauty Brands Are Taking to the Slopes And What It's Really About

Social Media

30 Beauty Instagram Feeds That Are Really Good RN

CASE STUDIES
ALL case-studies
Brand Insider Round-Up
Case Studies

Welcome to Rhodeworld: What Rhode Is Really Selling This Summer

Case Studies

The Cool-Girl Bandage Taking Over Your Feed

Case Studies

What Every Founder Can Learn from Plantmade

STRATEGY
ALL strategy
Insights
Strategy

Hailey's Billion-Dollar Problem: Can a Brand Built on Hype Become a Legacy?

Strategy

How to Run a Brand Strategy Session From Start to Finish

Strategy

This Is How Brand Strategy Actually Becomes a Visual Identity

LIFESTYLE
ALL LIFESTYLE
Editor's Picks
Trends
News
Career
Entrepreneurship
Trends

The Football Shirt Just Became the Summer's It-Item (Sorry, Lads)

News

People Waited 12 Hours for Rhode's Newport Pop-Up. Here's What They Got

Career

The Tools Every Brand Designer Actually Needs in 2026

RESOURCES
  • MailSUBSCRIBEAccountSIGN upACCOUNT
Search
SEARCH
CLOSE
Menu

Branding

Marketing

Case Studies

Strategy

Lifestyle

ABOUT US
Curating a contemporary perspective on branding, covering everything from design trends to marketing strategies.
MEDIA KIT
Click here to learn more about how to work with Brand Insider.
FOLLOW US
PinterestTwitterInstagram
MailSUBSCRIBEAccountSIGN INACCOUNT
Social Media

7 Ways To Create a Compelling Presence on Social Media

From likes to loyalty: leveraging social media insights for maximum impact
By
The Desiree Team
September 7, 2023
Branding

The Influence of Typography on Branding

Typography's impact on brand recognition and perception
By
The Desiree Team
August 9, 2023
Strategy

The Science of Branding and Decoding the Customer Mind

Influence customer behaviour with powerful branding psychology.
By
The Desiree Team
July 10, 2023
Case Studies

How One Brand is Redefining Sustainable Luxury in the Beauty Industry

What every business can learn from Costa Brazil's mission-driven approach
By
The Desiree Team
June 28, 2023
Marketing

Hourglass, Exploring the Contributions of Brand Strategists and Marketers

Differentiating Brand Strategists and Marketers
By
The Desiree Team
June 26, 2023
Strategy

Why I Don't Design Without Strategy

The importance of designing with a clear strategy
By
Bibiana Obahor
June 29, 2023
Visual Identity

The Power of Perception: Going Beyond the Logo

Your brand name is for identification, and your logo is for recognition
By
The Desiree Team
June 23, 2023
Strategy

Does sustainability exist beyond luxury fashion?

Debunking the Elitism Narrative: Unraveling the Sustainability in Fashion Debate
By
The Desiree Team
June 22, 2023
Trends

Are Celebrity Brands on the Decline?

From Goop to Ivy Park: A Look at the Success and Failure of Celebrity Brands
By
The Desire Team
June 21, 2023
Case Studies

Osoi Official: Finding Style in East Asian Countries

Redefining Korean fashion with vibrant designs, sustainability, and a strong digital presence.
By
The Desiree Team
June 20, 2023
News

Bella Hadid Is Charlotte Tilbury’s New Muse

Charlotte Tilbury x Bella Hadid: A Match Made in Beauty Brand Heaven?
By
The Desiree Team
June 19, 2023
Branding

The Power of Creativity in Branding, Explained

A world where brands push creative boundaries like never before
By
The Desiree Team
June 27, 2023
Case Studies

Zena Ziora: A Fusion of Elegance, Sophistication, and Modern Style

Desiree Design crafts a visually stunning identity for luxury shoe brand.
By
The Desiree Team
June 16, 2023
Strategy

Deadpool to Daytime TV: Using Celebrity Personas to Build Your Brand

What’s the deal with using celebrities for brand personification?
By
The Desiree Team
June 15, 2023
Strategy

Balancing Profit and Purpose: Creating Brands with Impact

Strategies for achieving harmony between profit and purpose
By
The Desiree Team
June 14, 2023
29 / 30
read MORE
LIFESTYLESTRATEGYCASE-STUDIESMARKETINGBRANDING
NAVIGATE
CONTACTABOUTWORK WITH DESIREEARCHIVEaccountLOG IN
Social
Facebook
Instagram
Twitter
Linkedin

A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
© 2025 Desiree Design Studio. All rights reserved