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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

Branding

Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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30 Stars, 5,000 Stores and One Very Expensive Question: Can Nike Buy Its Swagger Back?

Marketing

Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Welcome to Rhodeworld: What Rhode Is Really Selling This Summer

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The Cool-Girl Bandage Taking Over Your Feed

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What Every Founder Can Learn from Plantmade

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Hailey's Billion-Dollar Problem: Can a Brand Built on Hype Become a Legacy?

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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The Football Shirt Just Became the Summer's It-Item (Sorry, Lads)

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People Waited 12 Hours for Rhode's Newport Pop-Up. Here's What They Got

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The Tools Every Brand Designer Actually Needs in 2026

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Case Studies

How Selena Gomez Built a Leading Beauty Brand

There’s a lot to love about Rare Beauty, and it's not just their Liquid Blush
By
The Desiree Team
July 13, 2023
Branding

Navigating The Gender Spectrum in Branding

What's the right approach to gender representation and inclusivity
By
Luna Everhart
July 17, 2023
Marketing

The Marketing Behind Clean Beauty

Analysing brand positioning in the skincare market
By
The Desiree Team
July 4, 2023
Marketing

Performance vs Brand Marketing in the Luxury Industry

Where performance meets aspiration and exclusivity
By
The Desiree Team
August 21, 2023
Visual Identity

Brands that Masterfully Embrace Colour

Unforgettable Associations, from Coca-cola Red to Tiffany Blue
By
The Desiree Team
July 11, 2023
Lifestyle

15 Must-Read Books That Have Shaped the Marketing Landscape

The Desiree team has read them all!
By
The Desiree Team
August 1, 2023
Case Studies

Elevating Ecommerce with Subtle Motion, Angle, and Scale

A standout e-commerce example from Maison Margiela
By
Emily Anderson
July 5, 2023
Trends

Branding in the Age of Cancel Culture

Navigating the controversial realm of accountability
By
The Desiree Team
August 24, 2023
Strategy

The Role of Brand Activism

Genuine social change or opportunistic marketing?
By
The Desiree Team
August 14, 2023
Branding

The Ethics of Branding: How Far is Too Far?

Unethical branding practices all brands should avoid, with examples
By
Bibiana Obahor
August 29, 2023
Trends

This is how Gen-Z is impacting Beauty

Why brands need to adapt their strategies to win the hearts of Gen-Z
By
The Desiree Team
June 30, 2023
Strategy

The Growing Importance of Emotional Branding in the Digital Landscape

Creating memorable experiences and engaging storytelling
By
The Desiree Team
August 2, 2023
Marketing

Unlocking the Secrets of Influencer Marketing

Discover how brands like Daniel Wellington revolutionised their success
By
The Desiree Team
September 27, 2023
Marketing

The Effect of UGC on Brand Perception and Engagement

User-generated content has become more influential than ever
By
The Desiree Team
July 19, 2023
Packaging

The Art of Unboxing Success, Why Packaging Matters

How packaging design influences consumer perception
By
Bibiana Obahor
July 20, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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