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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity
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23 Branding Details I’m Quietly Obsessed With
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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026
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30 Stars, 5,000 Stores and One Very Expensive Question: Can Nike Buy Its Swagger Back?
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Why Beauty Brands Are Taking to the Slopes And What It's Really About
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30 Beauty Instagram Feeds That Are Really Good RN
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Welcome to Rhodeworld: What Rhode Is Really Selling This Summer
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The Cool-Girl Bandage Taking Over Your Feed
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What Every Founder Can Learn from Plantmade
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Hailey's Billion-Dollar Problem: Can a Brand Built on Hype Become a Legacy?
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This Is How Brand Strategy Actually Becomes a Visual Identity
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The Football Shirt Just Became the Summer's It-Item (Sorry, Lads)
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People Waited 12 Hours for Rhode's Newport Pop-Up. Here's What They Got
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The Tools Every Brand Designer Actually Needs in 2026
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Branding
18 Branding Moments I Absolutely Love Right Now
They just make sense
By
Bibiana Obahor
February 26, 2025
News
NikeSKIMS: Could Kim K be the New Michael Jordan?
Kim Air Kardashian?
By
The Desiree Team
February 21, 2025
Insights
The Highs, The Lows, and The Future of Luxury Fashion.
The luxury boom and bust
By
The Desiree Team
February 17, 2025
Trends
The Wellness Trends Set to Dominate 2025—And the Brands to Know
From AI to Gut Health
By
The Desiree Team
February 12, 2025
Case Studies
Forget Oversized Jerseys—This Is What Football Fans Actually Want To Wear
NFL apparel goes chic
By
The Desiree Team
February 24, 2025
Brand Insider Round-Up
The Brand Insider Round-Up: February
By
Bibiana Obahor
February 7, 2025
Marketing
The Art of the Last-Minute Sell: How to Snag Valentine’s Day Procrastinators
Valentine’s day’s final hours
By
Bibiana Obahor
February 5, 2025
News
Alo Yoga Makes a Stylish Entrance in Covent Garden
For London’s fitness and fashion lovers
By
The Desiree Team
January 26, 2025
News
Rhode’s Seriously Cool Peptide Lip Shape Has Arrived
Lip contouring just got easier
By
Bibiana Obahor
January 25, 2025
Trends
Consumers Are Spending Less, But They Still Want Value – Here’s How Brands Can Adapt
Smart spending is the new normal
By
The Desiree Team
February 14, 2025
Case Studies
Equinox: The Brand Turning Health into the New Luxury Must-Have
A lesson in catering to an audience ready to invest
By
The Desiree Team
February 10, 2025
Lifestyle
February Editor’s Letter
Why we took January off
By
Bibiana Obahor
February 3, 2025
Marketing
The Round-Up: 2024 Best (and Worst) Marketing Campaigns
Hits, misses, and lessons learned
By
Bibiana
December 30, 2024
Website Design
The Round-Up: 2024 Websites
The most stylish websites of 2024
By
The Desiree Team
December 26, 2024
Editor's Picks
The Round-Up: 2024 Launches
Ones that made the cut
By
The Desiree Team
December 24, 2024
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