Bibiana Obahor

July 3, 2025

Marketing

Topicals Figured Out What Every Other Beauty Brand is Still Trying To

and it’s not just good product

Bibiana Obahor

March 31, 2025

Insights

What’s Happening at the Intersection of Fashion and Tech?

Fashion is getting smarter

Amaya Blake

March 28, 2025

Branding

Cool Colour Combinations for Spring 2025

Spring says: go brighter

Bibiana Obahor

March 26, 2025

Case Studies

Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

How to make people care

The Desiree Team

March 24, 2025

Case Studies

Sephora's Top-Selling Brand Doesn't Even Sell Makeup

But it does smell amazing

The Desiree Team

March 21, 2025

Case Studies

Eadem Proves That Good Design Is Good Business

Branding that means business

The Desiree Team

March 19, 2025

Case Studies

Can Crown Affair Stay Cool While Going Big?

The $98 hairbrush people swear by

The Desiree Team

March 14, 2025

Case Studies

How To Build An Immersive, Culturally Relevant Brand

SPF with a side of cool

The Desiree Team

March 12, 2025

Brand Insider Round-Up

The Brand Insider Round-Up: March

Cowgirl Bella and boyfriend Pete

Bibiana Obahor

March 10, 2025

Marketing

Recent Brand Moments We Can’t Stop Thinking About

Get IRL or Get Left Behind

Bibiana Obahor

March 7, 2025

Branding

PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts

Pretty, Little…Luxury?

Bibiana Obahor

March 5, 2025

Insights

Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

RNC is making growth last

The Desiree Team

March 17, 2025

Lifestyle

March Editor’s Letter

Is spring here?

Bibiana Obahor

March 3, 2025

Marketing

How Gen Z’s Shopping Habits Have Changed Marketing Forever

The marketing funnel is broken

The Desiree Team

February 28, 2025

Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

23 Branding Details I’m Quietly Obsessed With

Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

30 Stars, 5,000 Stores and One Very Expensive Question: Can Nike Buy Its Swagger Back?

Why Beauty Brands Are Taking to the Slopes And What It's Really About

30 Beauty Instagram Feeds That Are Really Good RN

Welcome to Rhodeworld: What Rhode Is Really Selling This Summer

The Cool-Girl Bandage Taking Over Your Feed

What Every Founder Can Learn from Plantmade

Hailey's Billion-Dollar Problem: Can a Brand Built on Hype Become a Legacy?

How to Run a Brand Strategy Session From Start to Finish

This Is How Brand Strategy Actually Becomes a Visual Identity

The Football Shirt Just Became the Summer's It-Item (Sorry, Lads)

People Waited 12 Hours for Rhode's Newport Pop-Up. Here's What They Got

The Tools Every Brand Designer Actually Needs in 2026

The Skims and Rhode Playbook Is Intentional and Always Sells Out

Topicals Figured Out What Every Other Beauty Brand is Still Trying To

What’s Happening at the Intersection of Fashion and Tech?

Cool Colour Combinations for Spring 2025

Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

Sephora's Top-Selling Brand Doesn't Even Sell Makeup

Eadem Proves That Good Design Is Good Business

Can Crown Affair Stay Cool While Going Big?

How To Build An Immersive, Culturally Relevant Brand

The Brand Insider Round-Up: March

Recent Brand Moments We Can’t Stop Thinking About

PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts

Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

March Editor’s Letter

How Gen Z’s Shopping Habits Have Changed Marketing Forever