THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

Branding

Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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30 Stars, 5,000 Stores and One Very Expensive Question: Can Nike Buy Its Swagger Back?

Marketing

Why Beauty Brands Are Taking to the Slopes And What It's Really About

Social Media

30 Beauty Instagram Feeds That Are Really Good RN

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Welcome to Rhodeworld: What Rhode Is Really Selling This Summer

Case Studies

The Cool-Girl Bandage Taking Over Your Feed

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What Every Founder Can Learn from Plantmade

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Hailey's Billion-Dollar Problem: Can a Brand Built on Hype Become a Legacy?

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How to Run a Brand Strategy Session From Start to Finish

Strategy

This Is How Brand Strategy Actually Becomes a Visual Identity

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Trends

The Football Shirt Just Became the Summer's It-Item (Sorry, Lads)

News

People Waited 12 Hours for Rhode's Newport Pop-Up. Here's What They Got

Career

The Tools Every Brand Designer Actually Needs in 2026

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News

SKIMS Goes Back to School with The Campus Collection

Varsity vibes
By
The Desiree Team
August 6, 2025
Brand Insider Round-Up

The Brand Insider Round-Up: August

Collabs, comebacks, curveballs
By
Bibiana Obahor
August 8, 2025
Trends

Why We’re Obsessed With Brands That Feel Like Girlhood

girls just wanna have fun
By
Bibiana Obahor
August 12, 2025
Case Studies

Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

The Funnel Must Flow
By
Bibiana
July 25, 2025
News

Brands Double Down on Nostalgia, IRL Engagement & Tech-Led Strategy in Latest Campaign Rollouts

Feel first, sell later
By
The Desiree Team
July 29, 2025
Branding

How to brand... Tomato Girl

Live. Laugh. Limoncello.
By
Bibiana Obahor
August 18, 2025
Branding

How to brand... Recession Core

Bleak, broke, but branded
By
Bibiana
July 31, 2025
News

Does Anybody Remember Amina Muaddi?

The comeback question mark
By
Bibiana
July 23, 2025
Brand Insider Round-Up

The Brand Insider Round-Up:July

Hot collabs. IRL moments. Summer.
By
Bibiana Obahor
July 11, 2025
Editor's Picks

Beach Reads for Brand Founders (That Aren’t Boring Business Books)

Smart reads, sun edition
By
The Desiree Team
July 21, 2025
Editor's Picks

The Fashion of Summer 2025: 8 Brands to Shop Now

Hot Brands, Cool Stories
By
The Desiree Team
July 17, 2025
Marketing

Why Summer Is the Perfect Time to Break the Branding Rulebook

Neutrals need a holiday
By
Bibiana
July 15, 2025
Website Design

Shopify vs Webflow vs Squarespace: What's the Best Platform to Sell Products Online in 2025?

Click. Drag. Sell. Panic?
By
Desiree Team
July 9, 2025
Case Studies

No Photos, Please: Inside Luxury’s Love Affair with Secrecy

£800 jeans and the crazy prices we pay to be seen (or unseen)
By
Bibiana ObAHOR
July 7, 2025
Lifestyle

July Editor’s Letter

Mid-year check-in
By
Bibiana Obahor
July 1, 2025
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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