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Melissa Holdbrook-Akposoe, better known as MelissasWardrobe on Instagram, is the influencer we can’t get enough of—and her latest move proves why. Teaming up with Blank Street Coffee, Melissa has just launched Mel’s Maple Matcha, a limited-edition drink that’s already taking over social media. With autumnal flavours of maple and cinnamon combined with a matcha latte base, this off-menu treat is available in Blank Street locations across New York and the UK. If you know, you know.
But why are we all rushing to get a sip of it? Simple: Melissa is a trusted source when it comes to what’s cool, from fashion to lifestyle. Her fans swear by her recommendations, and the hashtag #MMMDI (Mel Made Me Do It) has become a trend in itself. Whether it’s a skincare product or, in this case, a coffee order, if Melissa says it’s good, her followers listen—and they buy. This isn’t just about an influencer partnership; it’s about a connection she’s built with her audience, where her taste and authenticity make her word as good as gold.
Her collaboration with Blank Street didn’t just happen overnight either. It all started back in 2023 when Melissa raved about their Iced Matcha Latte on Instagram. The response was huge, with fans flooding Blank Street’s locations to try it. Fast forward to now, and Mel’s Maple Matcha is the result of months of testing and tweaking, with Melissa making sure it’s perfect for her community.
What makes Melissa such a successful influencer? It’s her authenticity. Unlike many influencers who feel distant and overly polished, Melissa is approachable. Her Instagram stories are like having a chat with a friend. She’s funny, down-to-earth, and relatable, which is why her recommendations feel genuine. She’s not just selling a product; she’s sharing something she genuinely loves.
With the Maple Matcha already gaining hype, Melissa has once again proven why she’s the go-to tastemaker for so many. If you haven’t tried it yet, now’s your chance. But don’t be surprised if it sells out quickly—after all, Mel Made Me Do It.
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Melissa Holdbrook-Akposoe, better known as MelissasWardrobe on Instagram, is the influencer we can’t get enough of—and her latest move proves why. Teaming up with Blank Street Coffee, Melissa has just launched Mel’s Maple Matcha, a limited-edition drink that’s already taking over social media. With autumnal flavours of maple and cinnamon combined with a matcha latte base, this off-menu treat is available in Blank Street locations across New York and the UK. If you know, you know.
But why are we all rushing to get a sip of it? Simple: Melissa is a trusted source when it comes to what’s cool, from fashion to lifestyle. Her fans swear by her recommendations, and the hashtag #MMMDI (Mel Made Me Do It) has become a trend in itself. Whether it’s a skincare product or, in this case, a coffee order, if Melissa says it’s good, her followers listen—and they buy. This isn’t just about an influencer partnership; it’s about a connection she’s built with her audience, where her taste and authenticity make her word as good as gold.
Her collaboration with Blank Street didn’t just happen overnight either. It all started back in 2023 when Melissa raved about their Iced Matcha Latte on Instagram. The response was huge, with fans flooding Blank Street’s locations to try it. Fast forward to now, and Mel’s Maple Matcha is the result of months of testing and tweaking, with Melissa making sure it’s perfect for her community.
What makes Melissa such a successful influencer? It’s her authenticity. Unlike many influencers who feel distant and overly polished, Melissa is approachable. Her Instagram stories are like having a chat with a friend. She’s funny, down-to-earth, and relatable, which is why her recommendations feel genuine. She’s not just selling a product; she’s sharing something she genuinely loves.
With the Maple Matcha already gaining hype, Melissa has once again proven why she’s the go-to tastemaker for so many. If you haven’t tried it yet, now’s your chance. But don’t be surprised if it sells out quickly—after all, Mel Made Me Do It.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
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The activewear brand loved by celebs. But what's behind their success?
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Melissa Holdbrook-Akposoe, better known as MelissasWardrobe on Instagram, is the influencer we can’t get enough of—and her latest move proves why. Teaming up with Blank Street Coffee, Melissa has just launched Mel’s Maple Matcha, a limited-edition drink that’s already taking over social media. With autumnal flavours of maple and cinnamon combined with a matcha latte base, this off-menu treat is available in Blank Street locations across New York and the UK. If you know, you know.
But why are we all rushing to get a sip of it? Simple: Melissa is a trusted source when it comes to what’s cool, from fashion to lifestyle. Her fans swear by her recommendations, and the hashtag #MMMDI (Mel Made Me Do It) has become a trend in itself. Whether it’s a skincare product or, in this case, a coffee order, if Melissa says it’s good, her followers listen—and they buy. This isn’t just about an influencer partnership; it’s about a connection she’s built with her audience, where her taste and authenticity make her word as good as gold.
Her collaboration with Blank Street didn’t just happen overnight either. It all started back in 2023 when Melissa raved about their Iced Matcha Latte on Instagram. The response was huge, with fans flooding Blank Street’s locations to try it. Fast forward to now, and Mel’s Maple Matcha is the result of months of testing and tweaking, with Melissa making sure it’s perfect for her community.
What makes Melissa such a successful influencer? It’s her authenticity. Unlike many influencers who feel distant and overly polished, Melissa is approachable. Her Instagram stories are like having a chat with a friend. She’s funny, down-to-earth, and relatable, which is why her recommendations feel genuine. She’s not just selling a product; she’s sharing something she genuinely loves.
With the Maple Matcha already gaining hype, Melissa has once again proven why she’s the go-to tastemaker for so many. If you haven’t tried it yet, now’s your chance. But don’t be surprised if it sells out quickly—after all, Mel Made Me Do It.
Sign up for our newsletter to receive weekly case studies and insights from Brand Insider.
This brand perfected basics, here's how.
The activewear brand loved by celebs. But what's behind their success?
We’re obsessed with Reformation — and there's two big reasons why.
The surprising evolution of this everyday store.
How Jess Hunt brought this brand to life through brand activations.
While the brands mentioned are not sponsored or paid advertisements, some of the products highlighted may earn us a commission.
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