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Surprise! These Celebrities Have Brands You Probably Haven't Heard Of

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3 Moodboards to Inspire Your 2024 Holiday Campaigns

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5 Chic Alternatives to Replace Classic Red This Holiday Season

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5 Unique Holiday Marketing Ideas That Work

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10 Black Friday Copy Ideas for Fashion and Beauty Brands

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The Unexpected TikTok Queen Who Mastered Relatability

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How Marc Jacobs Won Over Gen Z on TikTok

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Frankies Bikinis Sells Knitwear, and Somehow It Makes Perfect Sense

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The Black-Owned Brand Behind Fashion’s Most Coveted Summer Dress

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How Great Brands Keep People Coming Back

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The Growing Gap Between Influencers and Creators

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How Fashion Brands Can Truly Connect with Black Consumers in 2024

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Influencers Are Flocking to Newsletters for Creative Freedom and Income

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Longer Skirts, Muted Tones: What Fashion’s Mood Says About the Economy

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10 Denim Brands to Bookmark for Later

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EYNTK about TikTok's Nara Smith

From kitchen counter to fashion's favourite
By
The Desiree Team
August 14, 2024
Trends

Move Over Barbie, Summer 2024 Is Bratty

The season of sun just happens to be the season of statements
By
Bibiana Obahor
August 13, 2024
Marketing

Are Influencer Getaways the Future of Brand Promotion?

From Santorini to the Hamptons: inside the latest brand-inspired escapes
By
The Desiree Team
August 8, 2024
Case Studies

G Collective: Glossier’s New Digital Community

A fresh take on beauty community, powered by TYB
By
The Desiree Team
August 6, 2024
News

Fans Left Underwhelmed at Rhode Photo Booth in London

Can too much hype ruin customer experiences?
By
Bibiana Obahor
August 5, 2024
Packaging

The Best Lip Balm Packaging, According to the BI Team

These brands do it best
By
desiree
August 27, 2024
Strategy

It's Time to Start Planning Your Holiday Sales

Early planning = happy shoppers
By
The Desiree Team
August 26, 2024
Entrepreneurship

A Design Agency Owner Shares the Tools She Can't Live Without

Conquer your workday with these apps
By
The Desiree Team
August 1, 2024
Case Studies

REFY's Closest Community Members Enjoy a Branded Villa in Mallorca, and It Looked Like This...

POV: influencer trips are out, community trips are in
By
Bibiana Obahor
July 29, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 09.08.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
August 9, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 02.08.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
August 2, 2024
Branding Diaries

The Chic Founder Creating a Community for Indie, Black-Owned, Sustainable Brands

Giovanna Vieira's blueprint for success
By
Bibiana Obahor
October 21, 2024
Trends

8 Trending Summer Colour Palettes

Bright, bold, and beautiful shades
By
The Desiree Team
July 25, 2024
Editor's Picks

13 Sustainable Brands to Know

The genuinine ones to know and love
By
Bibiana Obahor
August 20, 2024
Insights

A Guide to Connecting With The Modern Shopper

Leveraging technology to stay ahead in retail
By
Luna Evahart
September 17, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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