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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details Iā€™m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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30 Stars, 5,000 Stores and One Very Expensive Question: Can Nike Buy Its Swagger Back?

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Welcome to Rhodeworld: What Rhode Is Really Selling This Summer

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The Cool-Girl Bandage Taking Over Your Feed

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Hailey's Billion-Dollar Problem: Can a Brand Built on Hype Become a Legacy?

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The Football Shirt Just Became the Summer's It-Item (Sorry, Lads)

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People Waited 12 Hours for Rhode's Newport Pop-Up. Here's What They Got

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The Tools Every Brand Designer Actually Needs in 2026

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Brand Insider Round-Up

The Brand Insider Round-Up: 26.01.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
January 26, 2024
Editor's Picks

The Men of Skincare: Brands That We Love

Are men finally glowing up?
By
The Desiree Team
February 1, 2024
Insights

Why Do We Crave High-End Brands?

Our love affair with luxury
By
Bibiana Obahor
January 30, 2024
Advertising

Ikea's Fake Brand Had Us Fooled

Subtle deception, lasting impressions
By
The Desiree Team
January 29, 2024
Insights

Customer Experience in 2024: What to Expect and How to Adapt

AI, personalisation, and the new era of customer engagement
By
The Desiree Team
January 31, 2024
Social Media

Gen Z on TikTok, Everything You Need to Know

Tapping Into the trends of today's trendsetters
By
The Desiree Team
January 25, 2024
Brand Insider Round-Up

The Brand Insider Round-Up 19.01.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
January 19, 2024
Insights

Burberry and More in Turmoil as Demand for Luxury Goods is Slowing

Navigating the choppy waters of high-end retail
By
Amanda Blake
January 23, 2024
Case Studies

Aesop's Luxury Playbook

Elevating everyday luxury
By
Melissa J
January 24, 2024
Lifestyle

New Products the Team Loves This January

Welcoming 2024 with must have winter essentials
By
The Desiree Team
January 22, 2024
Trends

Gen Alpha is Obsessed with Expensive Beauty, Millennial Parents to Blame

Why under 13s love Drunk Elephant and are wreaking havoc in Sephora
By
Bibiana Obahor
January 17, 2024
Insights

Brand Marketing Will Dominate in 2024: Here's Everything You Need to Know

Brand purpose and storytelling is the answer to economic outlook and challenges
By
The Desiree Team
January 16, 2024
Marketing

Skincare in the Club: Topicals Takes Influencers on Trendsetting Trip to Ghana

Ghana glows on special trip with product placement, cultural awareness and faces we love
By
The Desiree Team
January 15, 2024
Trends

Why The Modern Consumer Loves Dupes

How copycat products are winning over young shoppers
By
Bibiana Obahor
January 9, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 29.12.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
December 29, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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