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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

Branding

Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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30 Stars, 5,000 Stores and One Very Expensive Question: Can Nike Buy Its Swagger Back?

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Welcome to Rhodeworld: What Rhode Is Really Selling This Summer

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The Cool-Girl Bandage Taking Over Your Feed

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What Every Founder Can Learn from Plantmade

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Hailey's Billion-Dollar Problem: Can a Brand Built on Hype Become a Legacy?

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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The Football Shirt Just Became the Summer's It-Item (Sorry, Lads)

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People Waited 12 Hours for Rhode's Newport Pop-Up. Here's What They Got

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The Tools Every Brand Designer Actually Needs in 2026

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News

Weekly Musings: 10.03.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
March 10, 2024
News

Weekly Musings: 03.03.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana
March 3, 2024
News

Weekly Musings: 25.02.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
February 25, 2024
News

Weekly Musings: 18.02.24

weekly dose of need-to-know
By
Bibiana Obahor
February 18, 2024
Lifestyle

A Guide to Managing Your Inbox

Achieving inbox-zero is less daunting than it seems
By
The Desiree Team
March 18, 2024
Case Studies

This Brand Turned Skincare Into a Fashion Statement

A case study in modern branding and market disruption
By
The Desiree Team
March 14, 2024
News

Weekly Musings: 11.02.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
February 11, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 09.02.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
February 9, 2024
Strategy

Making Every Click Count in Tight Times

Loud-budgeting is in, but don't fear
By
Melissa J
February 8, 2024
Editor's Picks

These Are The Jewellery Brands The Team Love in 2024

Take notes from the jewellery labels stealing our hearts
By
The Desiree Team
February 7, 2024
Lifestyle

New Products the Team Loves This February

Feb faves: from glossy pouts to cozy couture
By
The Desiree Team
February 6, 2024
Branding

Emails We Actually Want to Open

You've got mail!
By
The Desiree Team
February 5, 2024
News

Weekly Musings: 04.02.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
February 4, 2024
News

Weekly Musings: 28.01.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
January 28, 2024
News

Weekly Musings: 21.01.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
January 27, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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