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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

Branding

Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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30 Stars, 5,000 Stores and One Very Expensive Question: Can Nike Buy Its Swagger Back?

Marketing

Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Welcome to Rhodeworld: What Rhode Is Really Selling This Summer

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The Cool-Girl Bandage Taking Over Your Feed

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What Every Founder Can Learn from Plantmade

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Hailey's Billion-Dollar Problem: Can a Brand Built on Hype Become a Legacy?

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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Trends

The Football Shirt Just Became the Summer's It-Item (Sorry, Lads)

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People Waited 12 Hours for Rhode's Newport Pop-Up. Here's What They Got

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The Tools Every Brand Designer Actually Needs in 2026

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Case Studies

Alo Yoga: Inside the Trendiest Activewear Brand Loved by Celebs

The secret behind Alo Yoga’s rise to activewear fame
By
Melissa Jasmine
May 20, 2024
Strategy

Luxury Brands and Their Strategic Use of Distribution

The art of placement
By
The Desiree Team
April 22, 2024
Case Studies

Saie Hosts Community Masterclasses Where Attendees Learnt Makeup for Free

A lesson on the big 3: education, engagement, and experience
By
The Desiree Team
April 18, 2024
Branding

Where to Find Design Inspiration Online

In a creative block? We've got you covered
By
The Desiree Team
April 17, 2024
Packaging

The Everything Guide to Beauty Packaging

Waste not, want not: what you need to know
By
The Desiree Team
May 1, 2024
Branding

The Pitfall of Scale Imitation in Branding

The dangers of scale envy
By
The Desiree Team
April 10, 2024
Insights

There's Never Been a Better Time to Start a Body Care Line

Is it just me, or is body care the new self-care affair?
By
Bibiana
April 11, 2024
Click or Skip

Click or Skip: Everyone's on Instagram, Are You?

It's almost a no-brainer
By
The Desiree Team
April 15, 2024
Branding

8 Beauty Colour Palettes for 8 Types of People

Colours for the clean girls, the makeup in the sink girls and more
By
Bibiana Obahor
April 9, 2024
Trends

A Trend We Want to See More Of: Selfie Lookbooks

After all, what's more real than a selfie?
By
Bibiana Obahor
April 8, 2024
Click or Skip

Click or Skip: Is TikTok Shop Just Another Fad?

Everything you need to know
By
The Desiree Team
April 4, 2024
News

Matilda Djerf's Venture into Hair Care

A new chapter in hair care with Tiktok star
By
Melissa Jasmine
April 2, 2024
Lifestyle

The Team's Spring Beauty Must-Haves

Our picks for warmer days ahead
By
The Desiree Team
April 3, 2024
Marketing

What Is a Brand Ambassador?

Is the face behind a brand just a 'face'?
By
The Desiree Team
April 1, 2024
News

Hailey Bieber Launches New Phone Case for Your Lip Gloss

Innovative accessory blends style, functionality, and clever marketing
By
The Desiree Team
February 29, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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