THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

Branding

Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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30 Stars, 5,000 Stores and One Very Expensive Question: Can Nike Buy Its Swagger Back?

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Welcome to Rhodeworld: What Rhode Is Really Selling This Summer

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The Cool-Girl Bandage Taking Over Your Feed

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What Every Founder Can Learn from Plantmade

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Hailey's Billion-Dollar Problem: Can a Brand Built on Hype Become a Legacy?

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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The Football Shirt Just Became the Summer's It-Item (Sorry, Lads)

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People Waited 12 Hours for Rhode's Newport Pop-Up. Here's What They Got

Career

The Tools Every Brand Designer Actually Needs in 2026

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Lifestyle

New Products the Team Loves This June

Summer is here
By
The Desiree Team
June 17, 2024
Strategy

Leveraging Data, Culture, and Consumer Trends for Brand Success

The 2024 Brand Playbook
By
Luna Evahart
June 11, 2024
Case Studies

This Brand is More Than Just a Shower Filter

From startup to shower staple
By
The Desiree Team
June 10, 2024
Strategy

The Role of User Experience (UX) in Branding

Following SKIMS' footsteps
By
The Desiree Team
June 5, 2024
Strategy

I'm Obsessed with Brand Consistency and You Should Be Too

By
Bibiana Obahor
June 18, 2024
Marketing

The Best Spring/Summer 2024 Fashion Campaigns

These SS24 campaigns are everything
By
Bibiana Obahor
June 4, 2024
Editor's Picks

The Coolest Brands to Shop from This Summer

Summer must-haves we may or may not have picked for their branding
By
Bibiana Obahor
June 3, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 31.05.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
May 31, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 24.05.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
May 24, 2024
Career

A Guide to Starting Your Career in Virtual Assisting (VA)

Your passport to fun and flexibility—and did we mention fun?
By
The Desiree Team
May 30, 2024
Case Studies

How Gwyneth Paltrow Built Goop With Stories

Goop’s storytelling keeps us hooked and coming back for more
By
The Desiree Team
May 29, 2024
Social Media

These 4 Instagram Tips Will Sky Rocket Your Engagement

Swipe right on engagement with these Insta hacks
By
The Desiree Team
May 28, 2024
Branding

Bibiana Answers Your Branding Questions

From launching your design business to increasing your rates, Bibiana's got the answers you need
By
Bibiana Obahor
May 27, 2024
Editor's Picks

Does Australia Have the Coolest Fashion Brands?

Are we missing out on something?
By
Bibiana Obahor
May 23, 2024
Case Studies

The Sustainable Vintage Brand to Know About

Turning old threads into new trends with Sami Miro Vintage
By
Melissa Jasmine
May 22, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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