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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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30 Stars, 5,000 Stores and One Very Expensive Question: Can Nike Buy Its Swagger Back?

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Welcome to Rhodeworld: What Rhode Is Really Selling This Summer

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The Cool-Girl Bandage Taking Over Your Feed

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What Every Founder Can Learn from Plantmade

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Hailey's Billion-Dollar Problem: Can a Brand Built on Hype Become a Legacy?

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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The Football Shirt Just Became the Summer's It-Item (Sorry, Lads)

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People Waited 12 Hours for Rhode's Newport Pop-Up. Here's What They Got

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The Tools Every Brand Designer Actually Needs in 2026

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News

Weekly Musings: 17.06.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
June 17, 2024
News

Weekly Musings: 22.04.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
April 22, 2024
Branding Diaries

Building a Brand with Justine Kwezi, Founder of KWEZI

Fashion to evoke feeling
By
Melissa Jasmine
July 24, 2024
Case Studies

How Fara Homidi Beauty is Setting New Standards in Luxury Cosmetics

Redefining beauty, one compact at a time
By
The Desiree Team
July 18, 2024
Career

What To Do When You're Bored at Work

When the monotony hits, here's your guide to navigating the creative slump
By
The Desiree Team
July 16, 2024
Trends

The Latest Trends in Branding

The top stories making waves this week
By
The Desiree Team
July 9, 2024
Case Studies

Amina Muaddi: The Cinderella Story of Modern Fashion

Revolutionising heels, one step at a time
By
Amaya Blake
July 8, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 05.07.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of
By
Bibiana Obahor
July 5, 2024
Lifestyle

Staying Creative When Working From Home

Mastering the Home Office
By
The Desiree Team
July 4, 2024
Case Studies

This Brand Perfected Basics, Here's How

Why we're all obsessed with Adanola
By
Bibiana Obahor
July 3, 2024
Social Media

4 Tips for Building Your Brand on Social Media

Unfortunately, it's more than just posting regularly
By
Melissa Jasmine
July 2, 2024
Advertising

The Importance of Content in Advertising for Meta Ads in 2024

Is content is the backbone of Meta Ad success? Yes.
By
The Desiree Team
July 1, 2024
Insights

Miu Miu, Gucci, and Bottega Blend Tradition and Trendsetting to Navigate the Luxury Landscape

By
Amaya Blake
June 24, 2024
Editor's Picks

EYNTK: Swimwear Brands

Steps to success and brands to inspire you
By
Bibiana Obahor
June 20, 2024
Strategy

Charlotte Tilbury Perfected This Strategy for Customer Retention

Lessons from Charlotte Tilbury’s approach
By
The Desiree Team
June 19, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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