THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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30 Stars, 5,000 Stores and One Very Expensive Question: Can Nike Buy Its Swagger Back?

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Welcome to Rhodeworld: What Rhode Is Really Selling This Summer

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The Cool-Girl Bandage Taking Over Your Feed

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What Every Founder Can Learn from Plantmade

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Hailey's Billion-Dollar Problem: Can a Brand Built on Hype Become a Legacy?

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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The Football Shirt Just Became the Summer's It-Item (Sorry, Lads)

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People Waited 12 Hours for Rhode's Newport Pop-Up. Here's What They Got

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The Tools Every Brand Designer Actually Needs in 2026

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Case Studies

East Coast Edge Meets LA Chill With Body by Raven Tracy

Raven Tracy bridges her New York roots with Los Angeles vibes
By
The Desiree Team
August 22, 2024
Case Studies

How Hailey Bieber’s Authenticity is Shaping Rhode

Genuine connections are transforming Celebrity Beauty Brands, no suprise
By
The Desiree Team
July 29, 2024
News

Huda Beauty Unveils New Rebrand Under CEO Huda Kattan's Leadership

A new era for Huda Beauty
By
The Desiree Team
July 23, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 26.07.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
July 26, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 19.07.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of
By
Bibiana Obahor
July 19, 2024
Case Studies

How a Classic Brand Became Gen Z’s Favorite

Gap's revival: A Gen Z Success Story
By
The Desiree Team
September 24, 2024
Branding Diaries

Building a Brand with Up-and-Coming Fashion Girlie, Becca Shania

The cool girl designer on the rise
By
Melissa Jasmine
July 31, 2024
Case Studies

The Merit Method: Beauty Without the Fuss

The brand making easy-to-use makeup
By
The Desiree Team
July 22, 2024
Trends

2024: The Year We All Went Sporty Spice

Sports are no longer just for the boys!
By
Bibiana Obahor
July 17, 2024
Social Media

20 Instagram Feeds to Inspire Your Brand This Summer

Curate your summer aesthetic with these Insta feeds
By
Bibiana Obahor
July 15, 2024
Branding

Bibiana Shares 10 Tips for Building the Perfect Design Portfolio

Your portfolio is your visual résumé; make it unforgettable
By
Bibiana Obahor
August 28, 2024
Branding

We're Halfway Through the Year and You're Still Making These Mistakes...

Time to ditch the old habits holding your brand back
By
The Desiree Team
July 10, 2024
Lifestyle

Editor Shares her Favourite Brands, Tips and Tricks Again

Because they change every six months or so...
By
Bibiana Obahor
July 15, 2024
News

Weekly Musings: 01.07.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
July 1, 2024
News

Weekly Musings: 24.06.24

weekly dose of need-to-know from 'behind brands'
By
Bibiana Obahor
June 24, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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