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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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30 Stars, 5,000 Stores and One Very Expensive Question: Can Nike Buy Its Swagger Back?

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Welcome to Rhodeworld: What Rhode Is Really Selling This Summer

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The Cool-Girl Bandage Taking Over Your Feed

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What Every Founder Can Learn from Plantmade

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Hailey's Billion-Dollar Problem: Can a Brand Built on Hype Become a Legacy?

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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The Football Shirt Just Became the Summer's It-Item (Sorry, Lads)

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People Waited 12 Hours for Rhode's Newport Pop-Up. Here's What They Got

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The Tools Every Brand Designer Actually Needs in 2026

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Marketing

Are Influencer Getaways the Future of Brand Promotion?

From Santorini to the Hamptons: inside the latest brand-inspired escapes
By
The Desiree Team
August 8, 2024
Case Studies

G Collective: Glossier’s New Digital Community

A fresh take on beauty community, powered by TYB
By
The Desiree Team
August 6, 2024
News

Fans Left Underwhelmed at Rhode Photo Booth in London

Can too much hype ruin customer experiences?
By
Bibiana Obahor
August 5, 2024
Packaging

The Best Lip Balm Packaging, According to the BI Team

These brands do it best
By
desiree
August 27, 2024
Strategy

It's Time to Start Planning Your Holiday Sales

Early planning = happy shoppers
By
The Desiree Team
August 26, 2024
Entrepreneurship

A Design Agency Owner Shares the Tools She Can't Live Without

Conquer your workday with these apps
By
The Desiree Team
August 1, 2024
Case Studies

REFY's Closest Community Members Enjoy a Branded Villa in Mallorca, and It Looked Like This...

POV: influencer trips are out, community trips are in
By
Bibiana Obahor
July 29, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 09.08.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
August 9, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 02.08.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
August 2, 2024
Branding Diaries

The Chic Founder Creating a Community for Indie, Black-Owned, Sustainable Brands

Giovanna Vieira's blueprint for success
By
Bibiana Obahor
October 21, 2024
Trends

8 Trending Summer Colour Palettes

Bright, bold, and beautiful shades
By
The Desiree Team
July 25, 2024
Editor's Picks

13 Sustainable Brands to Know

The genuinine ones to know and love
By
Bibiana Obahor
August 20, 2024
Insights

A Guide to Connecting With The Modern Shopper

Leveraging technology to stay ahead in retail
By
Luna Evahart
September 17, 2024
Case Studies

How Two Influencers Transformed Skincare with their Viral Jet Lag Mask

The influencer duo behind Summer Fridays
By
The Desiree Team
August 15, 2024
Trends

Influencers Are Turning to Smoothies For Their Next Big Hit

Erewhon x influencers...
By
Bibiana Obahor
August 12, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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