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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details Iā€™m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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30 Stars, 5,000 Stores and One Very Expensive Question: Can Nike Buy Its Swagger Back?

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Welcome to Rhodeworld: What Rhode Is Really Selling This Summer

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The Cool-Girl Bandage Taking Over Your Feed

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What Every Founder Can Learn from Plantmade

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Hailey's Billion-Dollar Problem: Can a Brand Built on Hype Become a Legacy?

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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The Football Shirt Just Became the Summer's It-Item (Sorry, Lads)

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People Waited 12 Hours for Rhode's Newport Pop-Up. Here's What They Got

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The Tools Every Brand Designer Actually Needs in 2026

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Strategy

Can High-End Brands Meet Diverse Budgets?

Here's how luxury brands create demand beyond prestige pricing
By
Bibiana Obahor
August 28, 2023
Art Direction

30 Cool Visual Concepts To Inspire Your Product Photography

From jewellery on cutlery to perfume melting in ice, these concepts guarantee a double-take
By
The Desiree Team
July 14, 2023
Trends

Reimagining Barbie for a New Generation: It's Fantastic

Unlocking the secrets behind the viral success of the 2023 Barbie Movie campaign
By
Bibiana Obahor
July 7, 2023
Case Studies

"Billie Eilish Has Created The Most Gen-Z Fragrance", How She Did It

Crafting Eilish 2, a Fragrance Born from World-Building
By
The Desiree Team
September 11, 2023
Case Studies

How Topicals Made Flare-ups Fun

Here's how Olamide Olowe, founder of Topicals, turned skin conditions into a positive movement
By
Bibiana Obahor
September 12, 2023
Marketing

7 Effective Strategies for Building a Targeted Email List

From crafting compelling opt-in offers to leveraging social media advertising
By
The Desiree Team
August 10, 2023
Case Studies

How lifestyle brand, Ouai, Creates Meaningful Experiences

'Good hair days can lead to good days altogether' - Ouai
By
The Desiree Brand
August 17, 2023
Marketing

The Influencer Marketing Bubble

Sustainable strategy or short-term hype? Let's talk about it
By
The Desiree Team
August 15, 2023
Trends

Isn't deinfluncing still influencing?

The irony of this Tiktok trend
By
The Desiree Team
September 6, 2023
Branding

Branding Beige Flags

Traits worthy of evaluation
By
The Desiree Team
July 26, 2023
Insights

3 Ways AI Is Revolutionising Consumer Engagement

 Discover how AI is transforming consumer engagement through automation, curation, and migration
By
The Desiree Team
July 3, 2023
Marketing

Market Segmentation Strategies: Driving Growth and Customer Loyalty

Examples from Net-a-porter, Summer Fridays and others
By
The Desiree Team
June 25, 2023
Insights

The Science Behind What Makes People Buy

Buyology: why we buy what we buy
By
The Desiree Team
November 16, 2023
Branding

The Optimal Process for Brand Naming

The cornerstone of a brand's recognition and recall in the minds of consumers
By
The Desiree Team
August 22, 2023
Marketing

Decoding the Marketing Strategies of Cult Brands

Insights from luxury fashion, beauty, and lifestyle Icons
By
The Desiree Team
July 27, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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