THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
Brand Insider Logo
BRANDING
ALL BRANDING
Branding Diaries
Visual Identity
Art Direction
Packaging
Website Design
Branding

Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

Branding

23 Branding Details Iā€™m Quietly Obsessed With

Branding

Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

MARKETING
ALL MARKETING
Click or Skip
Advertising
Social Media
Marketing

30 Stars, 5,000 Stores and One Very Expensive Question: Can Nike Buy Its Swagger Back?

Marketing

Why Beauty Brands Are Taking to the Slopes And What It's Really About

Social Media

30 Beauty Instagram Feeds That Are Really Good RN

CASE STUDIES
ALL case-studies
Brand Insider Round-Up
Case Studies

Welcome to Rhodeworld: What Rhode Is Really Selling This Summer

Case Studies

The Cool-Girl Bandage Taking Over Your Feed

Case Studies

What Every Founder Can Learn from Plantmade

STRATEGY
ALL strategy
Insights
Strategy

Hailey's Billion-Dollar Problem: Can a Brand Built on Hype Become a Legacy?

Strategy

How to Run a Brand Strategy Session From Start to Finish

Strategy

This Is How Brand Strategy Actually Becomes a Visual Identity

LIFESTYLE
ALL LIFESTYLE
Editor's Picks
Trends
News
Career
Entrepreneurship
Trends

The Football Shirt Just Became the Summer's It-Item (Sorry, Lads)

News

People Waited 12 Hours for Rhode's Newport Pop-Up. Here's What They Got

Career

The Tools Every Brand Designer Actually Needs in 2026

RESOURCES
  • MailSUBSCRIBEAccountSIGN upACCOUNT
Search
SEARCH
CLOSE
Menu

Branding

Marketing

Case Studies

Strategy

Lifestyle

ABOUT US
Curating a contemporary perspective on branding, covering everything from design trends to marketing strategies.
MEDIA KIT
Click here to learn more about how to work with Brand Insider.
FOLLOW US
PinterestTwitterInstagram
MailSUBSCRIBEAccountSIGN INACCOUNT
Case Studies

11 Lessons From Prada Beauty's New Launch

Prada successfully extends its legacy into the realm of beauty, serving as an inspiration for small beauty brand owners
By
The Desiree Team
September 19, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 08.09.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 8, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 01.09.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 1, 2023
Case Studies

Bettter By Julie Pelipas

Elevating upcycled tailoring in fashion
By
The Desiree Team
September 18, 2023
Strategy

Why We Prefer Brands We Recognise

Given a choice, we usually choose brands we recognise and feel familiar with
By
Bibiana Obahor
September 14, 2023
Case Studies

How Erewhon Went From Grocery Store to Lifestyle Hub

Lessons on self-perception and consumer behaviour
By
Bibiana Obahor
August 23, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 25.08.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
The Desiree Team
August 25, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 18.08.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
The Desiree Team
August 18, 2023
Case Studies

Pioneering Sustainable Fashion with Mother of Pearl

 Join Amy Powney on a journey of sustainability with Mother of Pearl
By
The Desiree Team
September 5, 2023
News

Amyris Discontinuing Costa Brazil and Onda Beauty in Strategic Turn

Illustrating the need for adaptability in the evolving beauty industry
By
The Desiree Team
August 12, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 11.08.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
August 11, 2023
News

Kylie Jenner Inspires Signature Looks in the Bratz x Kylie Collection

Our love-hate relationship with celebrity collaborations: a look at Bratz x Kylie and more
By
The Desiree Team
August 5, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 04.08.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
August 4, 2023
Strategy

Does Age Really Matter When It Comes To Branding?

We argue audience demographics is no longer about age but rather about establishing an outlook
By
The Desiree Team
September 13, 2023
Social Media

The Demise of Brand Loyalty in Beauty

TikTok, the driving force behind beauty trends, has us questioning whether loyalty in beauty still exists
By
Bibiana Obahor
August 31, 2023
25 / 30
read MORE
LIFESTYLESTRATEGYCASE-STUDIESMARKETINGBRANDING
NAVIGATE
CONTACTABOUTWORK WITH DESIREEARCHIVEaccountLOG IN
Social
Facebook
Instagram
Twitter
Linkedin

A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
Ā© 2025 Desiree Design Studio. All rights reserved