THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
Brand Insider Logo
BRANDING
ALL BRANDING
Branding Diaries
Visual Identity
Art Direction
Packaging
Website Design
Branding

Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

Branding

23 Branding Details Iā€™m Quietly Obsessed With

Branding

Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

MARKETING
ALL MARKETING
Click or Skip
Advertising
Social Media
Marketing

30 Stars, 5,000 Stores and One Very Expensive Question: Can Nike Buy Its Swagger Back?

Marketing

Why Beauty Brands Are Taking to the Slopes And What It's Really About

Social Media

30 Beauty Instagram Feeds That Are Really Good RN

CASE STUDIES
ALL case-studies
Brand Insider Round-Up
Case Studies

Welcome to Rhodeworld: What Rhode Is Really Selling This Summer

Case Studies

The Cool-Girl Bandage Taking Over Your Feed

Case Studies

What Every Founder Can Learn from Plantmade

STRATEGY
ALL strategy
Insights
Strategy

Hailey's Billion-Dollar Problem: Can a Brand Built on Hype Become a Legacy?

Strategy

How to Run a Brand Strategy Session From Start to Finish

Strategy

This Is How Brand Strategy Actually Becomes a Visual Identity

LIFESTYLE
ALL LIFESTYLE
Editor's Picks
Trends
News
Career
Entrepreneurship
Trends

The Football Shirt Just Became the Summer's It-Item (Sorry, Lads)

News

People Waited 12 Hours for Rhode's Newport Pop-Up. Here's What They Got

Career

The Tools Every Brand Designer Actually Needs in 2026

RESOURCES
  • MailSUBSCRIBEAccountSIGN upACCOUNT
Search
SEARCH
CLOSE
Menu

Branding

Marketing

Case Studies

Strategy

Lifestyle

ABOUT US
Curating a contemporary perspective on branding, covering everything from design trends to marketing strategies.
MEDIA KIT
Click here to learn more about how to work with Brand Insider.
FOLLOW US
PinterestTwitterInstagram
MailSUBSCRIBEAccountSIGN INACCOUNT
Brand Insider Round-Up

The Brand Insider Round-Up: 29.09.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 29, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 22.09.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 22, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 15.09.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 15, 2023
Case Studies

Jones Road: The Minimalist Beauty Brand with Maximum Impact

A polished brand selling products for a polished look
By
Bibiana Obahor
October 12, 2023
Entrepreneurship

4 Essentials for Launching Your New Business Idea

Essential resources for entrepreneurial success: Vision, Network, Unique Idea, Passion & Persistence.
By
The Desiree Team
October 10, 2023
Social Media

Why New Social Platforms Are Hit or Miss for Beauty Brands

New social platforms offer beauty brands opportunities, but success hinges on careful strategy and adaptation
By
The Desiree Team
October 5, 2023
Click or Skip

Click or Skip: Should Your Brand Be on Pinterest?

Once known for wedding mood boards, has now become Gen Z's fashion playground and a crystal ball for brands.
By
The Desiree Team
October 11, 2023
Strategy

Solving the Growing Issue of Online Shoppers Brand Hopping

Achieve brand loyalty without negatively impacting profit margins
By
The Desiree Team
October 4, 2023
Social Media

Why Small Businesses Should Pay Attention to the Growth of TikTok Shop

The future of e-commerce is here, and it dances to the rhythm of TikTok
By
The Desiree Team
October 3, 2023
Strategy

12 Lessons on Brand Strategy

Emotions matter, community is key, and consistency builds trust.
By
Bibiana Obahor
October 2, 2023
Career

A Guide to Starting Your Career in Brand Design

The vital role of Brand Designers, their impact on diverse industries, and the power of design in promoting inclusivity and sustainability
By
The Desiree Team
September 28, 2023
Case Studies

How Jacquemus Paints the Digital Canvas with Surrealist Marketing

Surreal or so real? Navigating the world of fashion marketing.
By
Bibiana Obahor
September 26, 2023
Packaging

Halfday Iced Tea: In The Aisles Of Success

A lesson on shelf appeal
By
The Desiree Team
September 25, 2023
Editor's Picks

9 Sunglasses Brands We Love for End-of-Summer

Style, sorted come sunshine or rain
By
The Desiree Team
September 23, 2024
Case Studies

Two Things We Love About Reformation

This Cult LA brand that has dominated our Instagram feeds with its ethical choices
By
The Desiree Team
September 20, 2023
24 / 30
read MORE
LIFESTYLESTRATEGYCASE-STUDIESMARKETINGBRANDING
NAVIGATE
CONTACTABOUTWORK WITH DESIREEARCHIVEaccountLOG IN
Social
Facebook
Instagram
Twitter
Linkedin

A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
Ā© 2025 Desiree Design Studio. All rights reserved