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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details Iā€™m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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30 Stars, 5,000 Stores and One Very Expensive Question: Can Nike Buy Its Swagger Back?

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Welcome to Rhodeworld: What Rhode Is Really Selling This Summer

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The Cool-Girl Bandage Taking Over Your Feed

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What Every Founder Can Learn from Plantmade

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Hailey's Billion-Dollar Problem: Can a Brand Built on Hype Become a Legacy?

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This Is How Brand Strategy Actually Becomes a Visual Identity

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The Football Shirt Just Became the Summer's It-Item (Sorry, Lads)

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People Waited 12 Hours for Rhode's Newport Pop-Up. Here's What They Got

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The Tools Every Brand Designer Actually Needs in 2026

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Brand Insider Round-Up

The Brand Insider Round-Up: 24.11.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
November 24, 2023
Career

A Guide to Starting Your Career in Creative Direction

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Lifestyle

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Case Studies

How This Retailer Became a Gen-Z Darling on TikTok

The Aritzia paradox
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The Desiree Team
December 6, 2023
Entrepreneurship

4 Browser Extensions Every Designer Should Have

BRB, we're downloading these right now
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November 28, 2023
Career

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The Desiree Team
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Entrepreneurship

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From career to closet, Cheyanne Franke shares it all.
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Entrepreneurship

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Brand Insider Round-Up

The Brand Insider Round-Up: 17.11.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
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Entrepreneurship

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The critical period for small business owners
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The designer lighting up our Instagram feeds
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Bibiana Obahor
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Packaging

A Lesson on Colour in Beauty Packaging

From NARS to Tatcha and more
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The Desiree Team
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Branding

Which Brand Matches Your Horoscope?

Finding the right brand for each sign
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Melissa Jasmine
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Brand Insider Round-Up

The Brand Insider Round-Up: 10.11.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
November 10, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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