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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

Branding

Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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30 Stars, 5,000 Stores and One Very Expensive Question: Can Nike Buy Its Swagger Back?

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Welcome to Rhodeworld: What Rhode Is Really Selling This Summer

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The Cool-Girl Bandage Taking Over Your Feed

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What Every Founder Can Learn from Plantmade

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Hailey's Billion-Dollar Problem: Can a Brand Built on Hype Become a Legacy?

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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The Football Shirt Just Became the Summer's It-Item (Sorry, Lads)

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People Waited 12 Hours for Rhode's Newport Pop-Up. Here's What They Got

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The Tools Every Brand Designer Actually Needs in 2026

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Editor's Picks

6 Celebrity Brands That Truly Reflect Their Founders

Mirror images: Celebrities and their brands' shared aesthetic
By
Melissa Jasmine
November 23, 2023
Strategy

Unwrapping Success This Festive Season

Holiday marketing strategies for small businesses
By
The Desiree Team
November 8, 2023
Trends

10 Seasonal Trending Colour Palettes

The hues of a/w 2023
By
The Desiree Team
November 15, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 03.11.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
November 3, 2023
Marketing

The Round-Up: 2023 Ads

From celebrity campaigns to AI—the ads we couldn't stop talking about
By
Bibiana Obahor
December 4, 2023
Brand Insider Round-Up

The Brand Insider Round-Up: 27.10.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
October 27, 2023
News

Kylie Jenner Launches KHY

Jenner Sets Eyes on the Fashion Industry
By
Bibiana
October 26, 2023
Lifestyle

25 Black UK Women You Can't Ignore

These are the black british women to watch right now
By
Bibiana Obahor
October 9, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 20.10.23

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
October 20, 2023
Lifestyle

New Products the Team Loves This October

From lip tints to luxury candles—unveiling team favourites for the ultimate October experience
By
The Desiree Team
October 21, 2023
Career

Editor Shares Her Top Habits for Success

No 5 am mornings required
By
Melissa J C
November 9, 2023
Entrepreneurship

A Conversation with Alicia Koo

From Logoless Branding to Designing Immersive Experiences
By
Bibiana Obahor
November 14, 2023
Trends

The Latest TikTok Trends to Jump On

Act Fast, Trend Faster
By
The Desiree Team
October 7, 2023
Lifestyle

Disconnecting Could Improve Your Productivity

Sometimes the way forward is to take a deliberate step back
By
The Desiree Team
November 7, 2023
Case Studies

The Brand That Began as a Mood Board for Life

Anchoring a brand in a well-defined lifestyle and aesthetic philosophy
By
The Desiree Team
November 2, 2023
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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