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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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30 Stars, 5,000 Stores and One Very Expensive Question: Can Nike Buy Its Swagger Back?

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Welcome to Rhodeworld: What Rhode Is Really Selling This Summer

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The Cool-Girl Bandage Taking Over Your Feed

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What Every Founder Can Learn from Plantmade

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Hailey's Billion-Dollar Problem: Can a Brand Built on Hype Become a Legacy?

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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The Football Shirt Just Became the Summer's It-Item (Sorry, Lads)

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People Waited 12 Hours for Rhode's Newport Pop-Up. Here's What They Got

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The Tools Every Brand Designer Actually Needs in 2026

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Insights

The State of Gifting 2025: The Psychology of Gifting

From socks to spa days
By
Melissa Jasmine
November 26, 2025
Insights

Have Black Friday Bargains Lost Their Luster

Black friday fatigue
By
Melissa Jasmine
November 20, 2025
Branding

The Festive Colour Edit: A New Kind of Holiday Palette

Curated by Brand Insider
By
The Desiree Team
November 18, 2025
Marketing

14 Festive Email Subject Lines That Actually Work

20 examples + why they convert
By
Bibiana Obahor
November 14, 2025
Marketing

Survive Q4: The Festive Marketing Playbook 2025

Tinsel, panic, profit
By
Melissa Jasmine
November 24, 2025
Consumer Behaviour

What TikTok Will Actually Put Under the Tree

Originality: sold out, restock pending
By
Bibiana Obahor
November 12, 2025
Marketing

The Case for a Calmer Black Friday

A smarter, saner way to do Black Friday
By
The Desiree Team
November 10, 2025
Brand Insider Round-Up

The Brand Insider Round-Up: November

Hot drops, colder weather
By
Bibiana Obahor
November 6, 2025
Lifestyle

November Editor’s Letter

What We Buy Into Now
By
Bibiana Obahor
November 4, 2025
Insights

How African & Caribbean Luxury Consumers Are Changing Global Markets

Culture, cash, and global cool
By
The Desiree Team
October 23, 2025
Case Studies

What Every Founder Can Learn from Plantmade

Built from the roots up
By
The Desiree Team
October 21, 2025
Insights

Too Dark, Until It’s Profitable: Has Blackness Always Been the Beauty Industry’s Favourite Trend?

Melanin monetized (again)
By
The Desiree Team
October 17, 2025
Insights

These Are the Black Founders Defining New Categories

Now that's innovation
By
The Desiree Team
October 15, 2025
Editor's Picks

The Top Black-Owned Perfume Brands Defining Scent Right Now

For your top shelf
By
Bibiana Obahor
October 13, 2025
Social Media

Why Everyone’s Talking About Kai Cenat Right Now

One million subs later
By
Bibiana Obahor
October 9, 2025
3 / 30
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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