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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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30 Stars, 5,000 Stores and One Very Expensive Question: Can Nike Buy Its Swagger Back?

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Welcome to Rhodeworld: What Rhode Is Really Selling This Summer

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The Cool-Girl Bandage Taking Over Your Feed

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What Every Founder Can Learn from Plantmade

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Hailey's Billion-Dollar Problem: Can a Brand Built on Hype Become a Legacy?

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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The Football Shirt Just Became the Summer's It-Item (Sorry, Lads)

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People Waited 12 Hours for Rhode's Newport Pop-Up. Here's What They Got

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The Tools Every Brand Designer Actually Needs in 2026

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Lifestyle

October Editor's Letter

Celebrating black
By
Bibiana Obahor
October 1, 2024
Branding

The Role of Design in Social Justice Movements

Inspiring change with creativity
By
Melissa Jasmine
October 30, 2024
Lifestyle

November Editor's Letter

Goodbye October, hello November
By
Bibiana Obahor
November 1, 2024
Insights

Fashion Brands Invest in IRL Experiences This Autumn

Beyond the screen and into the real world
By
The Desiree Team
September 30, 2024
News

Mel’s Maple Matcha is The Only Drink You’ll Need This Autumn

A match(a) made in heaven
By
Bibiana Obahor
October 1, 2024
Editor's Picks

9 Black-Owned Shoe Brands to Love Now

For the love of kicks
By
The Desiree Team
October 29, 2024
Case Studies

The Black-Owned Brand Behind Fashion’s Most Coveted Summer Dress

It’s giving iconic
By
Bibiana Obahor
October 28, 2024
Branding

Authenticity or Appropriation? Branding African Food in a Global Market

The fine line between preserving tradition and appealing to the West
By
Bibiana Obahor
October 24, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 04.10.24

By
Bibiana Obahor
October 4, 2024
Editor's Picks

12 Must-Know Fashion Lines Owned by Black Men

Don’t sleep on these
By
Bibiana Obahor
October 23, 2024
News

Molly-Mae Hague Set to Launch New Fashion Brand Maebe

Molly-Mae’s new brand is here
By
The Desiree Team
September 25, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 27.09.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 27, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 20.09.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
September 20, 2024
Case Studies

Why Brands Owe Their Cool to Black Culture

Black culture leads, others follow
By
Bibiana Obahor
October 15, 2024
Case Studies

Seven Years In, Fenty Beauty Proves Inclusivity Is Here to Stay

The more shades, the merrier
By
Teyana Brown
October 22, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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