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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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30 Stars, 5,000 Stores and One Very Expensive Question: Can Nike Buy Its Swagger Back?

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Welcome to Rhodeworld: What Rhode Is Really Selling This Summer

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The Cool-Girl Bandage Taking Over Your Feed

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What Every Founder Can Learn from Plantmade

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Hailey's Billion-Dollar Problem: Can a Brand Built on Hype Become a Legacy?

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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The Football Shirt Just Became the Summer's It-Item (Sorry, Lads)

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People Waited 12 Hours for Rhode's Newport Pop-Up. Here's What They Got

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The Tools Every Brand Designer Actually Needs in 2026

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Case Studies

This Black-Owned Brand is Bringing Style and Inclusivity to Women’s Golf

No ‘Shrink and Pink’ here!
By
The Desiree Team
October 17, 2024
Editor's Picks

10 Black-Owned Handbag Brands You Need to Know

Bag obsession starts here
By
Bibiana Obahor
October 14, 2024
Strategy

How Fashion Brands Can Truly Connect with Black Consumers in 2024

Black consumers matter
By
The Desiree Team
October 10, 2024
Case Studies

Grace Wales Bonner is Crafting a New Future for Menswear

Menswear, culture, and identity collide
By
The Desiree Team
October 8, 2024
Editor's Picks

Black-Owned Beauty Brands to Add to Your Makeup Bag This Year

Bag these beauties
By
Bibiana Obahor
October 7, 2024
Case Studies

How Telfar Became the Symbol of Accessible Luxury

A luxury bag for all
By
The Desiree Team
October 1, 2024
Insights

Why Black-Owned Beauty Brands Are Still Struggling to Secure Funding in 2024

Beauty’s broken promises persist
By
The Desiree Team
October 2, 2024
Branding

8 Pretty A/W Colours You’ll Fall in Love With This Season

This season’s hottest colours
By
The Desiree Team
September 30, 2024
Insights

Discount Retail Reigns as Consumers Prioritise Value Over Brand Loyalty

Trading down, dressing smart
By
The Desiree Team
September 26, 2024
Lifestyle

From The Perfect Couple to Selling Sunset: What To Watch on TV Right Now

Murder, mystery, and fashion – September TV has it all
By
The Desiree Team
September 10, 2024
News

Cult Gaia Expands Into Fragrance With Three New Scents

Cult Gaia's lifestyle portfolio is growing
By
The Desiree Team
September 9, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 06.09.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.\
By
Bibiana Obahor
September 6, 2024
Case Studies

Sonsie Skin is a Reflection of Pamela Anderson's New Era of Being

Barefaced and beautiful
By
The Desiree Team
September 19, 2024
Editor's Picks

9 Activewear Brands to Keep You Moving This Autumn

Your new fall faves
By
The Desiree Team
September 18, 2024
Social Media

The Unexpected TikTok Queen Who Mastered Relatability

TikTok by Frankel
By
The Desiree Team
September 16, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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