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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity
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23 Branding Details I’m Quietly Obsessed With
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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026
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30 Stars, 5,000 Stores and One Very Expensive Question: Can Nike Buy Its Swagger Back?
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30 Beauty Instagram Feeds That Are Really Good RN
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The Cool-Girl Bandage Taking Over Your Feed
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The Football Shirt Just Became the Summer's It-Item (Sorry, Lads)
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Strategy
How Great Brands Keep People Coming Back
Loyalty isn’t given; it’s earned
By
The Desiree Team
November 21, 2024
Insights
The Growing Gap Between Influencers and Creators
The influence shift
By
The Desiree Team
November 19, 2024
Branding
Surprise! These Celebrities Have Brands You Probably Haven't Heard Of
Bet you didn’t see these coming
By
The Desiree Team
November 18, 2024
Trends
Influencers Are Flocking to Newsletters for Creative Freedom and Income
Subject: Influencers are going long-form
By
The Desiree Team
November 14, 2024
Art Direction
3 Moodboards to Inspire Your 2024 Holiday Campaigns
Holiday campaigns reimagined
By
Bibiana Obahor
November 13, 2024
Trends
Longer Skirts, Muted Tones: What Fashion’s Mood Says About the Economy
By
Bibiana Obahor
November 12, 2024
Case Studies
How Marc Jacobs Won Over Gen Z on TikTok
How to turn trends into sales
By
The Desiree Team
November 11, 2024
Branding
5 Chic Alternatives to Replace Classic Red This Holiday Season
Move over, red
By
The Desiree Team
November 7, 2024
Marketing
5 Unique Holiday Marketing Ideas That Work
How to win over holiday shoppers
By
The Desiree Team
November 20, 2024
Editor's Picks
10 Denim Brands to Bookmark for Later
Denim to die for
By
Bibiana Obahor
November 6, 2024
Case Studies
Frankies Bikinis Sells Knitwear, and Somehow It Makes Perfect Sense
Last licks of summer
By
Bibiana Obahor
November 5, 2024
Advertising
10 Black Friday Copy Ideas for Fashion and Beauty Brands
Black Friday is near, here's to copy that sells
By
The Desiree Team
November 4, 2024
Brand Insider Round-Up
The Brand Insider Round-Up: 25.10.24
We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
October 25, 2024
Brand Insider Round-Up
The Brand Insider Round-Up: 18.10.24
We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
October 18, 2024
Brand Insider Round-Up
The Brand Insider Round-Up: 11.10.24
We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
October 11, 2024
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