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Colour Is Doing the Smelling: What Every Fragrance Founder Needs to Understand About Visual Identity

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23 Branding Details I’m Quietly Obsessed With

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Pantone Just Announced Cloud Dancer as its Colour of the Year 2026

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30 Stars, 5,000 Stores and One Very Expensive Question: Can Nike Buy Its Swagger Back?

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Why Beauty Brands Are Taking to the Slopes And What It's Really About

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30 Beauty Instagram Feeds That Are Really Good RN

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Welcome to Rhodeworld: What Rhode Is Really Selling This Summer

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The Cool-Girl Bandage Taking Over Your Feed

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What Every Founder Can Learn from Plantmade

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Hailey's Billion-Dollar Problem: Can a Brand Built on Hype Become a Legacy?

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How to Run a Brand Strategy Session From Start to Finish

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This Is How Brand Strategy Actually Becomes a Visual Identity

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The Football Shirt Just Became the Summer's It-Item (Sorry, Lads)

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People Waited 12 Hours for Rhode's Newport Pop-Up. Here's What They Got

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The Tools Every Brand Designer Actually Needs in 2026

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Strategy

How Great Brands Keep People Coming Back

Loyalty isn’t given; it’s earned
By
The Desiree Team
November 21, 2024
Insights

The Growing Gap Between Influencers and Creators

The influence shift
By
The Desiree Team
November 19, 2024
Branding

Surprise! These Celebrities Have Brands You Probably Haven't Heard Of

Bet you didn’t see these coming
By
The Desiree Team
November 18, 2024
Trends

Influencers Are Flocking to Newsletters for Creative Freedom and Income

Subject: Influencers are going long-form
By
The Desiree Team
November 14, 2024
Art Direction

3 Moodboards to Inspire Your 2024 Holiday Campaigns

Holiday campaigns reimagined
By
Bibiana Obahor
November 13, 2024
Trends

Longer Skirts, Muted Tones: What Fashion’s Mood Says About the Economy

By
Bibiana Obahor
November 12, 2024
Case Studies

How Marc Jacobs Won Over Gen Z on TikTok

How to turn trends into sales
By
The Desiree Team
November 11, 2024
Branding

5 Chic Alternatives to Replace Classic Red This Holiday Season

Move over, red
By
The Desiree Team
November 7, 2024
Marketing

5 Unique Holiday Marketing Ideas That Work

How to win over holiday shoppers
By
The Desiree Team
November 20, 2024
Editor's Picks

10 Denim Brands to Bookmark for Later

Denim to die for
By
Bibiana Obahor
November 6, 2024
Case Studies

Frankies Bikinis Sells Knitwear, and Somehow It Makes Perfect Sense

Last licks of summer
By
Bibiana Obahor
November 5, 2024
Advertising

10 Black Friday Copy Ideas for Fashion and Beauty Brands

Black Friday is near, here's to copy that sells
By
The Desiree Team
November 4, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 25.10.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
October 25, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 18.10.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
October 18, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 11.10.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
October 11, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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